Browsing Tag

Social Media

Aussie Fashion, Australian Fashion, Australian Fashion Industry

Unsocial Media

April 28
Jade Cosgrove for the launch of The Ageless Project May 2020

Well, here it is.

The article on social media I have been promising for years. You will notice that I have named it Unsocial Media, so at this junction you will glean an insight into my feelings on the subject. For those who know me professionally and personally you will know that this is a subject close to my heart and you will also be well versed in my opinion about social media and the destruction it causes in peoples lives, young and old. Those same people have been asking repeatedly when I was going to write this article which I have contemplated for a very long time.

For reasons unknown even to myself, apart from my own intuition, I have resisted until now.

It seems the time is now.

For the longest time, I have been watching, observing, discussing, and lamenting the some positives but largely negative impacts of the shiny, interactive platforms we call “social media”. It is a contentious subject at the very least, and one which creates very heated responses very quickly in any group you care to mention, but especially the fashion industry. For at least the last three years at Sydney Fashion Week, sadly cancelled this year, this discussion has been one that doesn’t get old. Most people I’ve spoken with have a love/hate relationship with it for a plethora of valid reasons.

In our current global situation, where social media is playing an even greater role in the lives of nearly everyone we know, it has become alarmingly apparent to me that platforms upon which the fashion world particularly focuses has reached the lowest ebb ever. You might ask which platforms I am referring to? Well, Instagram mostly and Facebook to a lesser degree as I think it is no longer patronised by the fashion world to the extent it once was.

I have seen a rapid decline in interesting content on Instagram and in my opinion it has just turned into a tart. A once interesting, varied, high quality content experience has now mutated into a highly inane and dissatisfying experience of scrolling, and subjection to copious amounts of people yelling at me through automated videos about subjects which hold no interest or connection to my account. Advertisements that I spend my life trying to lessen (when I can be bothered) answering Instagram’s questions about “why I don’t want to see this”. Followed by nauseating low level porn that I have grown so tired of seeing that my eyes glaze over at having to semi-accept the garbage being presented as “content”.

In the hope of not offending anyone, it is also rapidly turning into a vehicle of self promotion for many. Even in the current global circumstances, where most fashion people have literally gone from working jobs to not at all, I have witnessed quite a number of people continuing to self promote, instead of creating vehicles that collectively help the many in order to drive change and hope for all of our fashion futures.

I cannot be the only person who is so irritated by Instagram brands who have no real brick and mortar presence, and therefore no real “skin in the game’. Massive followings, important Instagram space, yes. Don’t we have to question the actual contribution to the industry? Is it not a question of ethics? We are now so vocal about the ethical responsibility of brands, the hows and the wheres of their production but yet we fail to discuss the ethical presence of those brands on social media and the impact they have on the real fashion and retail platforms.

Then of course, there is the subject of the “influencer” and the role they should be allowed to play within our fashion world. Both difficult subjects I know, and believe me,  I have been present in so many discussions around both these subjects. I know how contentious they are and have been in a few heated discussions of my own. I don’t say that there is no place for these things but I am a big fan of bringing elements to the fashion industry at large that serve the collective and not individuals. Our industry can no longer afford or sustain this selfish approach of self serving and self important behaviour.  Things are way too dire for that.  I believe our focus needs to be around contribution and what serves our collective interests and subsequent global recognition.

Rightly or wrongly, I have a very small Instagram following. I think the term for someone like me is a “micro-influencer” in the sense that my following genuinely follows my fashion work. Importantly, I don’t feel the need to have a large following, and as a dear friend and professional colleague of mine said, “keeping track of and controlling social media is a job in itself and if you are a solo business person it’s often hard to do this. You find yourself wasting time trying to work on your social media presence instead of working on your strengths within your business. I find that I have the potential to waste a lot of time trying to understand growing a business via social media, which can be frustrating when that is not your strength. It can also be hard to navigate the authenticity of accounts and products, as people tend to believe in products simply if they have a good account with lots of followers, which can be just smoke and mirrors”.

Perfectly described don’t you think? And no, she is not old like I am so it is not a generational difference.

To further this narrative, some years ago now, I well remember speaking to another in the fashion world; a beautiful, successful, young woman who described her feelings around social media like she was a cardboard cutout due to the isolation she felt due to the pressures put upon her by social media.  The expectations, the perfect lifestyle, and the constant perceived requirement to post content, several times each day, which would serve to impress or dare I say “trump”, her followers and friends. I am not suggesting that she fell into this trap, because, we all know it is a trap, right? I am only describing the sentiment of her words and the potential debilitating consequences and subsequent feelings of inadequacy and misery for those who do succumb to its powers. A very real problem in our current world wrapped up in our collective addiction to devices, low attention spans, and our unhealthy patterns of communicating through devices versus open communication.

She also commented that she struggled to come to terms with the level of comparison she felt in all aspects of her life because of her social media accounts. This ranged from her hair, body and beauty choices, her choice of boyfriend, her living quarters, her lifestyle, hobbies and diet. She explained that she felt this led to an inauthentic expression of herself and the resulting inability to live a life that was just her own. She felt the pressure to keep up with her friends and their illusory social media lives was at times, crushing, and perhaps even worse, that her most personal moments, those which she cherished alongside her greatest disappointments were exposed not only for everyone to see, but for all and sundry, many of whom were complete strangers, to comment on and gloat over. My heart melted when I heard her describe the effect social media had had on her young life. Simultaneously, I was extremely heartened to witness her realisation that her own common sense and innate sense of self prevailed as she declared she did not need social media to revel in her own authenticity and shine in her own beautiful essence.

I post to Instagram rarely now. Largely because I am genuinely busy and partly because I don’t want to bore people with content about nothing. I post when I feel I can motivate, inspire or uplift people who genuinely follow my work and whom I can help. In essence, I try only to share the love and the passion of the work I do in Australian Fashion.

My dear friend went on to say, “I have a love/hate relationship with social media. I don’t spend a lot of time on it because I recognise that it can put me in a negative state of mind. I enjoy it in small doses”. She went on to say, “on the other hand I don’t like the feeling that you may be missing out on some particular thing. Being able to look at so many different activities in one quick moment makes you feel you should be packing more into your day/life. It often confuses what your values are in relation to others.  For example, seeing a picture of a mother baking with their child all of a sudden makes you feel like you should be baking with your children, when this isn’t necessarily a passion of yours. 

It can create unnecessary anxiety in this way.

I don’t often feel jealous because I want people to have amazing lives and love people doing well and succeeding. This makes me feel happy, but social media sometimes makes me feel like I’m not doing/achieving what I should be”.

An older person I know, and a mother of three told me that all her kids are completely addicted to social media, particularly her teenage daughter. She said that she personally used social media as a tool, as she regarded it as beneficial and informative for shopping, trends, and news.

Hmmm. I don’t know what I think about that. Shopping? Well, maybe.

Trends? Does the world actually have trends anymore? I think we’ve moved past that.

News? Well, let’s not go there.

She did make the comment that in their (kids) head, social media was their link to the rest of the world and that it was an addiction. I liked her honesty.

My focus is really on whether social media is negative or positive and how it relates to the fashion world. So on we go.

There is something else that really worries me about the social media world and its particular relevance to the fashion world.

It is just me? … or are many young women and men starting to look like each other?

This insistent and consistent trend for the young ones to look the “same” is really disturbing.

Why and how have we created and consented to a world where individual differences are not celebrated? I am not talking about runways, only general audience here. Why have our levels of self esteem plummeted to the all-time-low of not being comfortable with ‘who we truly are’, and if this is truly the paradigm we are happy to accept, what depths of despair awaits us?

Is the older generation of fashionistas responsible for this and if so, did we not have a duty of care to mentor this younger generation of fashion followers? This tendency to over-do everything … fake tan, enhancing boobs, eyelashes, waistlines, and butts is not only ugly but completely unnatural not to mention the shellac! I don’t want to think for a nano second what the health implications might be down the track and don’t even start me on the eyebrows!!! You can hate me if you want, but I say, it is time to reclaim our natural beauty and encourage the young ones to do the same, in all our glory. We all possess beauty in one form or another, and the tendency to want to look like each other is an aspect which belongs to sheep not the human race.

My purpose in writing this article is not to bad mouth social media as part of me does recognise its benefits, although I do believe that many accounts are reducing to all time lows as every day passes. I do however see a lot of misery and sadness created by this illusory reality which takes us away from our blessed daily lives and the beautiful experience that living in every moment can provide. Whilst our heads are buried in our phones and our social media accounts, real opportunities and real life friendships are walking by. I encourage you to be led by your heart, and return to your true fashion souls. Be who you are and be proud of you. Be strong in your sense of self and by all means, beautify your magnificent self.  I don’t mean to put guidelines around what this might mean for you as individuals, for of course, that is not my place. I also love to beautify myself, and for all the people that love and know me … they will tell you … I am as vain as all Hell!

Ain’t nothin’ wrong with that!

In the heyday of my styling years, I used to tell the scores of women and men I styled, and occasionally even now when I fall back to that work, “look into that mirror and have the courage to see the beautiful soul that is looking back at you. Allow your tears to flow in the realisation of who you truly are, and adorn your magnificent self appropriately”.

It seems the pertinent moment in time to let all you beautiful fashion people know, that I have cried real tears for the state of the fashion world right now. I come however with a message of great hope and to let all of you know that all will be well.

Yes, our industry will change and perhaps the new fashion world will be unrecognisable to some. It is a change that has been coming for a very long time, and one that is timely and sadly, very necessary.

Our new fashion space will be refreshingly re-calibrated, and those people who were temporarily acting as place holders, but who never really cared, will fall away.

Those who remain will be the real deal ; The leaders ; Those who hold, and who always have, held the vision of what is to come and those who possess the ability to take it to new heights ; Those people will rebuild the amazingness of what has never been in question – the brilliance of Australian Fashion.

Be a vehicle of light everyone and hold your heads high. This too shall pass and when it does, the landscape of Australian Fashion will never look so bright …

Watch this space.

Until next time,

Jade xx

Label Ministry Logo

 

Australian Designer, Australian Fashion, Australian Fashion Industry

Fashion Design Studio 2018

November 27
Models standing backstage at the Fashion Design Studio Graduate Runway 2018 at Ultimo TAFE

Tonight, I had the pleasure of attending the Fashion Design Studio’s 2018 annual graduate runway.

The eagerly awaited fashion spectacle which showcases the most celebrated of their students.  The outstanding and often times breathtaking talent is awe inspiring and one must always remember that we are, in that very moment, bearing witness to those who will be the future heroes of the Australian fashion industry.

May I open with this.

Fashion design is not for the faint hearted.

Models standing backstage with Jade Cosgrove, CEO Label Ministry at the Fashion Design Studio Graduate Runway 2018 at Ultimo TAFE

Photography | Romualdo Nubla Studio MOR+ | Fashion Design Studio Graduate Runway 2018

Continue Reading…

Australian Fashion Industry, Editorial, Global Fashion Industry, New Zealand Fashion Week

Orange Is The New Black

October 15
A model walks the runway in a design by Ruscoe during the New Generation Emerging Couture show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand (Photo by Phil Walter/Getty Images)

If you’ve been keeping up with our latest articles, you already know that Label Ministry ventured to lovely Auckland for New Zealand Fashion Week in August this year.

While most of Jade’s mission at NZFW revolved around the production of the unreal runway show for Heaven Swimwear I was lucky enough to have some time to kick back in the front-row of several other shows.

While I relished my time at every show, one label stood out among the rest. An… orange diamond in the (not-at-all) rough, if you will …

Enjoy xx

Continue Reading…

Australian Fashion Industry, Editorial, Global Fashion Industry, New Zealand Fashion Week

Romance with Rachel Mills

October 5
Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

As you know Label Ministry recently visited New Zealand for fashion week. I was there to cover and work on the Heaven swimwear show for which I crafted the involvement of none other than the amazing Imogen Anthony, beauty extraordinaire and one of the best walkers of the catwalk I have ever seen.

This year for the first time, I travelled with Sophie, my wonderful intern who will, as I explained in a previous article be contributing to Label Ministry from now on. It is a most gleeful subject that Label Ministry is growing at an incredibly exciting rate and Sophie’s experience in the Australian fashion industry is greatly welcomed and appreciated. She is experienced in fashion public relations and writing as I am sure you will find evident in her article below on Rachel Mills …

Say a big hello!

Jade X

Sophie van den Bogaerde

Sophie van den Bogaerde

Rachel Mills gently set in motion day two of New Zealand Fashion week this Tuesday gone. They are an Auckland-based womenswear label committed to sustainability and the sole use of local manufacturers. The label is based on seeking to “transform the process of getting dressed into a ritual rather than a chore.” Their designs can only be described as gracefully modern and charming, and the Rachel Mills Fashion week session captured this entirely.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

The intimate installation was essentially a room for spectators to walk through, broken up by the blocking of different models against hanging material. It took place in The Studio of the ANZ Viaduct Events Centre, inducing a sense of ease in all of us who, (at first hazily), wandered through the room. The studio itself had high ceilings and a definite industrial sense about it, which made it feel, when set against the installation, like a New York loft apartment or a quiet street when one meandered within it.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

Almost every piece in the collection was simplistic but embellished tastefully with romantic wraps, folds, relaxed fits, clinched-waists and tie details. The colour palette mostly stuck to light-greys, whites, and neutrals, with the occasional delightful pop of lemon or electric blue. The result: A willowy, sophisticated, feminine, effortlessly-cool vibe. The pieces on show largely tailored to smart-casual looks, but could be suitable for any occasion that calls for an understated yet chic beauty.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

The piece that stood out most for me was the ‘Divided Pants’ in Harlequin spot and organic multi check, available now online for pre-order. (IMAGE: Divided Pant.jpg). The pants are split into two different halves: A soft cotton check in pale purple and white, and a silky black and white polka dot. They can be styled to look almost like a wrap maxi-skirt, or just left looking like trousers. I don’t quite understand the mechanics behind the pants and how they transform, but they were very flattering on model Diana Anuenue who sported them styled as a skirt on the day, and something I’m dying to get my hands on.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

 

The room was dimmed, while the beautiful wistful-looking models were lit up against sheer curtains that evoked the feeling of a lazy Sunday morning. Most notable among them was stunning model Raina Masters, who commanded the room with her warm disposition and enthusiasm to quietly work with those photographing her, making for an enjoyable and personable event so different to that of many other installations.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

Cinematic projections played out against the fabric backdrops, with the enchanting live vocals of Lilly Carron weaving a post-breakup mood that was utterly dreamy and captivating. It was as though Lilly’s presence was a ‘final destination’ within the installation, as at first it seemed that the vocals were recorded. Alas- no. Lilly’s voice really was that hauntingly beautiful live, and added the final touch needed to concoct Rachel Mills’ magical session. Lilly Carron is certainly one to keep an eye on for those interested in the music scene looking to support local vocalists as well as local fashion labels.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

The whole thing had me wanting to own and wear every piece on show, while sitting in a cafe, gazing out a window at rainy streets with Lilly’s rendition of Etta James’ ‘I Would Rather Go Blind’ on repeat.

Rachel Mills at New Zealand Fashion Week 2018 in Auckland, seen and written about by intern Sophie.

If it was Rachel Mills’ intention to have me wanting to stay a while with a book and a hot cup of tea…

She certainly succeeded.

Rachel Mills | Instagram

Until next time,

Sophie xx

Label Ministry Logo

 

 

Australian Fashion Industry, Beauty, Editorial, Health

The Grey Haired Revolution

September 27
Rebecca O'Hearn, founder of Smart. Casual. Classic.

This year I was fortunate enough to meet a wonderful inspiring woman by the name of Rebecca O’Hearn, the founder of a website which you may have heard of … Smart. Casual. Classic.

A website, refreshingly aimed at the 45+ market age and imperfection is almost the centre point for all it represents and encompasses. A wonderful juxtaposition of style, health, and fashion for the older market.

With a background in Australian magazines and media, she spent seven years with FHM where her position culminated as the Fashion and Grooming Editor. She then went on to be the Fashion Editor of Woman’s Day, and during her time there, Bauer launched Yours magazine for which she became Fashion Editor also. In 2017 Bauer closed the title at which time she directed her passions online to her current website.

Bec describes Smart. Casual. Classic as the “market out there who are starving for relevant content for the mature Australian woman”.

Continue Reading…

Australian Designer, Australian Fashion Industry

Heaven Swimwear

September 20
AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

As many of you will already know, in August of this year I travelled to Auckland, New Zealand to work on the Heaven Swimwear show.

As a show producer, fashion editor and stylist I was privileged to bring on board for this event, the beautiful Imogen Anthony who walked for the show. The first time ever that an Australian swimwear label has shown in NZ.

And walk she did.

Like a boss.

And … mustn’t forget the gorgeous boys!

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

This article however is to celebrate the designer behind this ever growing label Heaven who has now stepped in to some very large shoes after the Creative Director of Oz Swim Group, Kristian Chase has decided to concentrate solely on designing the globally acclaimed sister label Aqua Blu.

Enter Stephanie Cunningham …

LM

Stephanie Cunningham started her Fashion Design degree in 2008 at Whitehouse. Starting with sixty in the course, it soon reduced to twenty five. Right from her point of graduation, Stephanie went straight to Hussy as an intern and describes this as most fortuitous as it pushed her into the industry straight away. They produced womens clothing, shoes and accessories. From there she went into a hands-on-role in sampling and designing for a girl who started a formal wear label. From there. she moved across to a label which produced a maternity line. As strange as that seems it gave Stephanie three solid years of well rounded and invaluable experience.  As the fabrics were all stretch it provided Stephanie with the knowledge and all she needed to know about creating fashion “with a bump”. During this time, the label opened a physical store, so Stephanie learned to interact with customers to find out exactly what they wanted.  After that she went to bridal wear, again dealing directly with customers which allowed her to see the design process right through from start to finish.  She then started to design for herself and finally moved across into swimwear.

LM

What is the only aesthetic you haven’t worked on so far?

SC

Probably, denim …

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

LM

In your experience, what does the customer want?

SC

The customer wants “the familiar” but not something that has been done before.  For example, women love the crop top but my job is not just to re-create the crop top.  It is to take the popular item and add fresh, new elements to create a new masterpiece.

In my mind, this is the problem with Instagram brands who churn out the same thing.  I think the design element is missing and does not consider what the customer wants.

AUCKLAND, NEW ZEALAND - AUGUST 28: A model walks the runway in a design by Heaven Swimwear during the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

LM

What is your opinion of social media?

SC

I love social media and as the same time, I hate social media.

People who follow Instagram closely seem to take so much notice of the influencers but some of the brands saturate Instagram so much with the same material that there is a real pressure for everyone to look the same.

Heaven has strongly pushed the view forward that our customers do not have to look like everyone else.  I think we are helping people to realise that they don’t have to look like they are all the same and that in reality, colour and individuality speak volumes.

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

LM

Why do you think people who follow Instagram feel like it’s important to look the same?

SC

I think it’s because of the celebrity culture, and everyone is desperate to fit in.

Slightly older groups have the opinion that they don’t want to be the same, but the younger demographic does not know anything different and therefore, don’t have the confidence to be completely individual.

We are seeing lately a translation of older designs, and the revival culture is huge which really equals a trend. To me, this proves that we are not completely innovating as much as we could, and this is why we try to be as creative as we can at Heaven to fill in those fashion and social gaps.

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

LM

What is your opinion of the influencer?

SC

In some ways I think that the influencer is unnecessary due to the the constant saturation of that one person and one general style.

On the other hand, I feel that it can work well, as long as the influencer translates specifically to the brand that they are aligned with.

There is an obsessive tendency around the culture of Instagram and influencers, so I would prefer to see “quality over quantity”. The exposure should be about the brand, not the influencer.

The saturation point has reached an all time high and over exposure can reverse the benefits to a brand.

At Heaven we are extremely careful to research the value of the influencer to make sure that it is right for our brand and not just an avenue to provide the influencer with free content.

AUCKLAND, NEW ZEALAND - AUGUST 28: A model walks the runway in a design by Heaven Swimwear during the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

LM

What is your opinion of paid posts on Instagram?

SC

In my opinion that would be need to be attached to specific strategy and my feeling is many Instagram brands are fleeting and this is the reason why.

AUCKLAND, NEW ZEALAND - AUGUST 28: A model walks the runway in a design by Heaven Swimwear during the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

LM

What do you think about influencers sitting in the FROW at events?

SC

I think the same strategy applies, and for my brand it is important that loyalty for our customers is paramount.

The industry people who attend our shows actually bring something to the event, the industry, the brand and its culture. They are not just there for the selfies.

It is the difference between having a brand that has the real world aspects; bricks and mortar office space, staff, sewing rooms, etc and the desire to be globally successful and recognised. Very different to some of todays “Instagram” brands.

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

LM

What keeps the Heaven brand so well patronised and popular is the attention you pay to your customers and quite simply the quality. Would you agree?

SC

Yes. We work hard at those aspects and they have always been at the pinnacle of our brand motivation.

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

LM

I was reading an article the other day about the huge problem of things being worn, and then returned in massive numbers via online shopping portals. What is your view about this problem?

SC

I think it comes back to the same old problem that we can’t see, feel and try the garment and therefore our motivation becomes purchasing for the instant adrenalin rush of something new, the Instagram post and the ultimate “like”. It is no longer about the garment, but more so about the moment.

AUCKLAND, NEW ZEALAND - AUGUST 28: A model walks the runway in a design by Heaven Swimwear during the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

LM

Where do you see the future of Heaven?

SC

Well, quite literally at the moment? … the sky’s the limit.

LM

Funny about that … it is after all called Heaven 🙂

AUCKLAND, NEW ZEALAND - AUGUST 28: A model walks the runway in a design by Heaven Swimwear during the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

THANKS to:

Model Extraordinaire | Imogen Anthony

Imogen’s Team | JayMillionaires

Photography | Thanks to Fiona Goodall of Getty Images for the photographs.

AUCKLAND, NEW ZEALAND - AUGUST 28: A model walks the runway in a design by Heaven Swimwear during the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images)

Check out the beautiful, luxurious garments by Heaven.

Follow them on Instagram.

AUCKLAND, NEW ZEALAND - AUGUST 28: Model Imogen Anthony prepares backstage ahead of the Swim and Activewear Collective show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images) *** Local Caption *** Imogen Anthony

Until next time,

Jade xx

 

 

 

 

Australian Fashion Industry, Editorial, Global Fashion Industry

Meet Sophie

September 13
Sophie van den Bogaerde

It has been an extraordinary journey watching Label Ministry grow, and grow it has.

After the epic success and completion of the Jurassic World Fallen Kingdom Runway in collaboration with Universal Brand Development earlier this year it was time to introduce a young new face to the Label Ministry platform to weave an even greater complexity of magic.

I don’t know about you but I simply don’t believe in looking for things or people.  I believe that whatever and whomever you need to meet, and whatever is right for you, will find you.

My theory holds strong with regards to Sophie who will be contributing to Label Ministry and the next stage of iconic brand building. Label Ministry does not welcome fashion egos or fashion industry tantrums. We are driven by passion and the necessity for hard work to create important change.

Sophie Van Den Bogaerde grew up abroad which instilled in her an insatiable curiosity of all things creative. Completing a BA in Creative Writing and European studies her interests led her to the fashion industry about which she is passionate. Her childhood was filled with using her “lead pencil set very seriously”; carving out designs and entire looks for all manner of clothing on models. She says, “I have always had a fascination with the way people decorate themselves”.

I thought long and hard about that sentence.  It made me remember and reflect upon the very moment that I realised: I always have as well. 

It is, I think, the deeply resonant and unwavering knowledge that the way people dress is an art form all in itself and the unmistakable worldly material stamp of individualising ourselves.

When we realise that ones clothes are not only just the way they choose to cover themselves on a daily basis, we start to realise it often has a much deeper attachment to who they really are.

She continued to explain that her interest in fashion “comes from a delight in both the creation and the observation of personal expression, and that the fashion world hones in on the subconscious expression and statement we make everyday to the world”.

It feels to me at this point like my own words are being spoken …

Sophie will be a contributing editor and her new gig will start with covering some recent exciting fashion news after we both attended New Zealand Fashion Week at the end of August.

Sophie van den Bogaerde

Notably, the amazing swimwear label Heaven, sister label to the globally recognised Aqua Blu showed on the New Zealand platform; the first time ever that an Australian swimwear label has shown in New Zealand.

Led by Creative Director extraordinaire Kristian Chase and Heaven’s designer, Stephanie Cunningham the show was one of the highlights. The wonderfully colourful and superbly created collection always speaks for itself.

To add to the excitement, A SUUPEER exciting personality, no other than Imogen Anthony, walked the iconic show … and you can read all about that in the next article!

New Zealand fashion has always been one of my favourites to follow. Historically, they have consistently produced wonderful labels.  The likes of Trelise Cooper, Zambesi, Kate Sylvester and Karen Walker to mention but a few.

I asked Sophie some questions about her views regarding Australian fashion.

LM

As a young woman, what do you look for when scouring for labels to buy? Which are your favourite labels?

Sophie

I do like labels but for me it’s more about unique pieces.  Patterns and shapes draw me in by way of the energy of the fabric and textures. I look at the way it’s made and I look for detailing like contrast stitching which makes it different to the things I already have or that other people have.

LM

What are your views about ethical and sustainable practices? Do these aspects cause you to buy certain labels?

Sophie

Ethical production is important to me and I am concerned about sustainability. I’m glad about the movement but it doesn’t stop me from buying a label if I like it.  I do however like Afends – shirts and street wear for younger people, made out of recycled materials and hemp. I am also a fan of Windsor Smith, New Balance, One Teaspoon, Maurie & Eve, May The Label, Levis,.

I love Aussie labels but I gravitate to the UK aesthetic. I like brands but I am not a slave to them.  I like branded pieces to add to my eclectic mix.

LM

What is your opinion of on line shopping?

Sophie

I think it can be very disappointing and for me it is not the most immersive experience. 

Merchandising is essential. I tire easily when I am shopping so online shopping does feed my need for quietness, but it is not a salubrious experience and it encourages fast fashion which I am not a fan of. Also, more often than not it is poor quality product.

LM

What do you think of fast fashion?

Sophie

It is very easy to be drawn into but I try to stay away from it now.  Quite obviously it is targeted at teens and people who follow social media and who are clearly heavily affected by trends.

I simply don’t go in anymore as I know that I will end up not liking it after a very short period of time.

LM

What is your opinion of “influencers”? As a young woman, do you feel they add to the fashion industry at large?

Sophie

The concept of influencers is a complete puzzle to me simply because I am not really sure what they do. 

I don’t understand why we are influenced by them. It is different to me if the are a celebrity, a singer etc but popularity on Instagram for the sake of it?

No. For me, it is a waste of resources.

How can companies justify paying money … Why?

LM

What is your style and from what and from whom do you take inspiration?

Sophie

My style is ever-changing. I would like to think, funky. I like to live stylistically “around the edges”. Ripped, grunge, dark lipsticks. I love alternate patterns but I am not really alternative. I love turtlenecks and I take inspiration from the nineties.

When I was younger I looked for inspiration from Lana Del Rey, Cara Delevingne but now I am just solid in who I am.

LM

Have you ever thought that in our current world many young women strive to look the same? Why is this?

Sophie

Yes.

I believe it is because of Instagram and the way of our modern “influencing culture”.

It discourages individualism and the confidence to just be who you are for fear of lack of acceptance.

Sophie van den Bogaerde

LM

What is your opinion about cosmetic procedures on young women?

Sophie

I actually think it is really sad. Warped. Unfortunate.

LM

Are you a fan of social media? What do you see as the positives and the negatives?

Sophie

Yes, but not completely. I am not obsessed and dogmatic about it. Often, I question its validity and the strangeness of its influence.

I can see that some positivity could be the avenues to communicate new ideas, fashion styles and looks.

I do feel however that it is alienating and most certainly not based on reality.

Everyones likes really amount to nothing, and whilst this may have some benefit for businesses, individuals who rely on it to feed their self esteem is definitely problematic.

LM

Thank you Sophie.

And. A BIG welcome. Your specialness has found its fashion home.

Until next time,

Jade xx

Australian Designer, Australian Fashion Industry, MBFWA

BACKSTAGE #mbfwa2018

June 14
Backstage at Fashion Design Studio at Mercedes Benz Fashion Week in Sydney at Carriageworks 2018.

Backstage at Fashion Design Studio at Mercedes Benz Fashion Week in Sydney at Carriageworks 2018.

Fashion Week is always special. And strangely, always, each and every year, in a different way.

For me, arriving there one year since the last time felt strange.  So much has happened in one year, and quite literally months of my life had been devoted to a very important project, both for myself and for the Australian fashion industry.  Those of you who know me, and now there are many, you will know that that project was none other than the Jurassic World Fallen Kingdom Runway, held in April of this year. I was thrilled to be able to work with, encourage, and develop the designers with whom I was so closely aligned on this project, as well as developing the concept in this country of working with international big guns who see benefit in fashion collaboration.  This has long been my vision and I hope to see much more of it in the future.

Continue Reading…

Australian Designer, Australian Fashion, Australian Fashion Industry, Events

The Innovators MBFWA 2018

May 16

Welcome to Hump Day at Mercedes Benz Fashion Week.  Traditionally, Wednesday is the day where the emerging talent hits the runway. They usually do it with incredible impact, and trust me when I tell you, this year will be one of their best. The Innovators are a group of young, full-hearted fashion fledglings who know nothing other than the sheer passion which drives their creative process and is the fuel upon which their dreamy aspirations rely. They are the most recent fashion graduates of FDS, the acronym for Fashion Design Studio, Ultimo TAFE. It is the eponymous fashion school of excellence which is quite simply, now, and historically, the birth place of so many of Australia’s incredible designers.  It has been fashion home, until his recent departure to pursue other incredible fashion endeavours, of the infamous Nicholas Huxley, about whom I will report in the coming months and whom I am privileged to know and share fabulous and funny fashion tales. Sophie Drysdale, Alex Zehntner and Laura Washington, and Kam …. quite literally move mountains with their passion, dedication and experience. FDS is, and always has been a whole lotta fabulousness all in one place, and this fabulousness is quite literally transferred to all the students who have the good fortune to walk through their doors.

Continue Reading…