Welcome to Hump Day at Mercedes Benz Fashion Week. Traditionally, Wednesday is the day where the emerging talent hits the runway. They usually do it with incredible impact, and trust me when I tell you, this year will be one of their best. The Innovators are a group of young, full-hearted fashion fledglings who know nothing other than the sheer passion which drives their creative process and is the fuel upon which their dreamy aspirations rely. They are the most recent fashion graduates of FDS, the acronym for Fashion Design Studio, Ultimo TAFE. It is the eponymous fashion school of excellence which is quite simply, now, and historically, the birth place of so many of Australia’s incredible designers. It has been fashion home, until his recent departure to pursue other incredible fashion endeavours, of the infamous Nicholas Huxley, about whom I will report in the coming months and whom I am privileged to know and share fabulous and funny fashion tales. Sophie Drysdale, Alex Zehntner and Laura Washington, and Kam …. quite literally move mountains with their passion, dedication and experience. FDS is, and always has been a whole lotta fabulousness all in one place, and this fabulousness is quite literally transferred to all the students who have the good fortune to walk through their doors.
As all of my devoted followers already know, earlier this year, I had the pleasure of perusing on mass, the breathtaking young smorgasbord of talent that Australia serves up each and every year at Mercedes Benz Fashion Week. After the week long event, which is the highlight of the years for all Australian fashion devotees, I methodically work my way through the incredible mix of entrepreneurial youth, offering them the opportunity to publish an affordable and effective public relations interview to promote their names and their emerging brands.
Frederick Jenkyns collection was outstanding. I met him the very day of the unveiling of his collection, but am bringing you this interview after corresponding with him in London, his new place of residence.
As I am sure you are aware, and if you are not, please consider this.
Our emerging designers are quite literally our fashion future. They represent the group of people who will lead us strongly, both locally and internationally, in the ethical and sustainable production of our beloved fashion industry. Young people such as Frederick will most likely be the names behind your choice of dressing and the other interiors of our design lives for decades to come. It is essential that we support them, read about them, buy their product and offer them our gratitude and encouragement.
Please remember to share the love.
Australian fashion is depending on you …
Meet Frederick Jenkyn.
In five years? I want to have my own studio with pattern makers/design assistants. A machinist and a social media/online manager.
Rolls and rolls of fabrics and a stock room filled to the brim.
I would like to think I’ll be complaining about needing more space. But then I will think, I need to pay for the embroidery for next season so it’s not a good time to upgrade.
I will only wear black. In case someone visits the studio and I won’t look a mess.
And in the bottom draw of my desk, that looks like a filing draw, I’ll keep some throw rugs for the “before show” all-nighters.
Here is Frederick Jenkyn’s story so far …
Frederick Jenkyn as a brand emphasises wearable innovation through unconventional textiles and hand crafted detailing traversing the borderline between couture extravagance and everyday wearability.
Mercedes Benz Fashion Week 2016 was really no different to me than it was last year in a general sense. I always love every minute of it.
If there is one, I am “the” tragic fashion week attendee.
This week is one where I cover all fashion designers, established or emerging, international and local. For those of you who know me my greatest love and the fire that drives the passion in my fashion belly, is that of the emerging designer.
This year, my heart beat faster than usual in the frow. Why you ask? Because of the person who happens to be the subject of this editorial.
One Miss Jessica Van.
It took precisely five minutes of my life to view the very first Jessica Van collection. An even shorter moment to recognise that I had just witnessed the work of a young designer, and currently relatively unknown designer, who I believe, is headed for the greatest of success. Words cannot describe how much I loved this collection.
I can hear you asking why?
Because sometimes, you just know.
You see an extraordinary talent and the beginnings of something huge and untapped, wrapped up in fabrication of the designs which parade in front of you on the runway.
Jessica is young, inexperienced, and understandably in awe of a cut throat, competitive, and saturated industry.
She is also genius, dedicated, passionate, humble, and possibly one of the best young designers I have ever seen. She is full of hope and blessed with a dose of the smarts. She sees her designs as wearable art, and indeed they are. She understands the road she is about to travel and so do I.
She is, I believe a designer to watch, because if I am right, I think we will be seeing her name up in lights. And soon.
Here is her story.