This year I was fortunate enough to meet a wonderful inspiring woman by the name of Rebecca O’Hearn, the founder of a website which you may have heard of … Smart. Casual. Classic.
A website, refreshingly aimed at the 45+ market age and imperfection is almost the centre point for all it represents and encompasses. A wonderful juxtaposition of style, health, and fashion for the older market.
With a background in Australian magazines and media, she spent seven years with FHM where her position culminated as the Fashion and Grooming Editor. She then went on to be the Fashion Editor of Woman’s Day, and during her time there, Bauer launched Yours magazine for which she became Fashion Editor also. In 2017 Bauer closed the title at which time she directed her passions online to her current website.
Bec describes Smart. Casual. Classic as the “market out there who are starving for relevant content for the mature Australian woman”.