In the coming weeks, I will be sharing some editorial work from teams who attended, supported and wrote about the recent Jurassic World Fallen Kingdom runway event made possible by the Universal franchise in Australia. Continue Reading…
In the coming weeks, I will be sharing some editorial work from teams who attended, supported and wrote about the recent Jurassic World Fallen Kingdom runway event made possible by the Universal franchise in Australia. Continue Reading…
On 11 April 2018, Universal Brand Development executed a sensational Australian fashion industry coup. In collaboration with Jade Cosgrove of Label Ministry, the entertainment giant staged the first ever film-fashion runway event to take place in Australia.
It was a meeting of,
Well … dinosaurs really … life size ones at that; and the biggest movie studio in the world collaborating with seven incredible Australian designers.
Yeah. That’s all.
The story goes like this …
The glamorous invitation-only event was a night to remember, as “Jurassic World – Fallen Kingdom” came alive on the runway at Australian Technology Park, showcasing seven of Australia’s most talented designers who unleashed their Jurassic inspired collections. Continue Reading…
Late in 2017, I had the pleasure of attending the Fashion Design Studio’s graduate show held at the very funky, inner city warehouse venue, The Commune. Wildly patronised and positively buzzing, it was clear this was going to be a memorable night. And it didn’t disappoint. I happened to be sitting next to someone who commented … Australian designers really are up with the best, aren’t they? I thought about this for a moment and replied, yes. A deeply resonant, Yes. The very subject forms the main theme of many of my articles. But then I refined my reply with greater detail and continued. Actually, I continued. We are the standard.
Australian designers. The global measuring stick of excellence. Creativity. Innovation. Talent. Surprise. Genius. The Future. We knock out incredible imaginative bespoke pieces year after year. Without fail. And you could be forgiven for thinking, seemingly, effortlessly.
Of course, this does not happen in a vacuum. There are many dedicated, passionate, hard-working professionals who drive these codes of excellence over the finish line, but it all starts with a dream doesn’t it?
The dream of fashion. The glamour. The imagination. The inspiration. The runway. The fabric.
The blood. Sweat. And tears.
It’s as though their young souls dance to the vibration of their fashion passion pulling them forward into their fashion future. Of course, we do want them to have a future … and a brilliant one at that.
May I remind everyone who is reading this article to please ensure that the future of these emerging designers is secured. You might be thinking, what does that mean? It is not enough to patronise these events and be enthused for one night. We need to be enthusiastic about their entire careers and support them for the long term. We need to constantly educate ourselves and fundamentally understand the importance of buying Australian labels not to mention supporting the institutions who create the creative playground and educational programs which underpin the success of Australian fashion globally.
All sixteen of the graduates who showed their collections should be applauded, loudly. My goodness. I have lost track of how many shows I have had the pleasure of attending. It struck me however that there was an aliveness that night, a tangible feeling of electricity in the air, mainly of talent undiscovered.
I was gently taken back in my mind to years past, of designers which have very permanent places in my own memory. Stuart Membery, Alannah Hill and Kit Willow came to the forefront of my mind as the various collections floated by. I loved the recurring themes of fine see through silks, elaborate detailing, bold ruching and my favourite, the flared pants. The clever use and innovative combinations of leather, wool, silk knits, feathers, faux fur, sequins, motifs, 3-D digital printing, vinyl, and corsetry … superb! … a wild and fantastical journey into the minds of true creatives and visionaries. I can’t possibly write more without mentioning the return of the all famous patent leather. Dear Lord. How can anyone live without it?
Of course, who else should captain this ship, but the illustrious Nicholas Huxley and Sophie Drysdale who need no introduction and have led many an acclaimed designer right to the top.
Is it any wonder that Australia stands front and centre of the global fashion landscape. Are we not totally blessed to be able to enjoy the spectacle of world class fashion design in our own beautiful backyard.
We do not hold up a standard.
We are. The. Standard.
There is not a country in the world who would argue that Australian designers lead the way.
Collection by collection. Each and every season. Each and every year.
Meet Gillian Garde
I totally loved this collection by Gillian Garde. Her Norwegian heritage, and her collection Bloodline, “seeks to create timeless, luxury ready-to-wear”. I found this collection wearable, romantic, dreamy and fun. It is always inspiring when a collection evokes the imagination of an audience for a momentary space in time. In her words, “a nostalgic journey into the past seen through the lens of modernity”. Gillian Garde Instagram
Meet Maddison O’Connell
Then there were the unforgettable whispers of the earlier collections of Camilla Franks brought to life by Maddison O’Connell with her collection Lalude the Label, a luxury resort wear brand with a distinctive bohemian spirit embodying complex folk-like craftsmanship. Her full bodied collection of swim and resort wear boasted the use of lace, sequins, knitted silk and fringing in a colourful and happy colour way of turquoise, pinks and pastels with middle eastern motif. Lalude The Label Instagram
Meet Alixa Holcombe.
Alixa The Label is described as one of urban sensibility through the hand work and detail to her high end womenswear.
I loved Alixa Holcombe’s use of tie-dying and her hooded cream jacket with the tree scape motif was one of my standouts. One of the very important aspects to any collection in my opinion is the intrinsic commercial value and I felt that this collection really answered the call. Inspired by the Australian bush, her collection “Lost” explores wandering in the wilderness, the imaginary character, who becomes disorientated from exposure to the elements”. Alixa Holcombe Instagram
Meet Victoria Scott.
ORIA was also a collection I felt to be extremely commercially viable. Her twist on the denim and white shirt look was refreshing and incredibly wearable. I loved her use of see-through fabric and the checked coat dress was very cool. Her one-shoulder look was nicely done and I loved the return of the flared pant. Her collection was strong, contemporary, flowed, and felt complete. ORIA Instagram
Meet Lauren Anderson
Lauren Anderson “focused on the social and cultural philosophies of historical and modern Japan. The ultra-feminine Harajuku style, which celebrates the youth’s non-conformity to a restrictive present day culture” was unforgettable in candy pink. It was fun, quirky and eclectic. Lauren Anderson Instagram
Fashion Design Studio Graduate Collection 2017 Gallery
I apologise to any of the young graduates from Fashion Design Studio who are not included here. Time permits me from mentioning everyone.
Until next year … keep on dreaming!
The tide of appreciation and dedication to your growth and success in the Australian and global fashion industries is turning.
Until next time.
Australian swimwear label LunarSand was conceived, fittingly, on the iconic stretch of beach, the last frontier, Seal Rocks.
Birthed in 2015, the label grew from the concept of strength and energy, inspired by the moon and the earth. The epitome of wholeness and magic.
Ruby Licciardi is the iconic name behind the LunarSand label. She has been dubbed Australia’s hottest emerging swimwear designer.
The collections are quite simply ‘wearable art’ and the label renowned for its edgy, unique and feminine style.
Ruby says LunarSand “embraces the wild, creative energy synonymous with the LunarSand range and its devoted tribe of empowered goddesses”.
Ruby is well known for her vibrant, dynamic prints. Her specific talent is firmly augmented in garment and print engineering, allowing the pieces to perfectly sculpt and contour the female body. This creates perfect balance and visual rhythm.
LunarSand has released three collections to date.
Arch Empress, Ardent Sea and Felix. The Felix the Cat collection was the result of exclusive invitation by DreamWorks Pictures USA, The First Thread and The Design Residency.
Deliverance, launched in May 2017 will be available to purchase in October 2017.
Close your eyes. Breathe. Inhale the soft, cool air deep into your lungs. Spread your veiled wings, and soar!!!
Deliverance is a collection that lives for the golden hours. The dusk and the dawn. those delicious golden hours that are filled with lucidity.
Unified and connected by freedom of body and mind, Deliverance is sophisticated, powerful and sleek, possessing gritty undertones.
The colourways are deep and luxurious. Subtle and understated.
Accentuated by metallic trims, the subtle palette of nude, grey, black and white are complimented by dusty pinks, turquoise and forest greens.
The prints reference geometric ikats and cicada wings, creating diverse, varied, and flattering silhouettes which shine brightly and independently.
Deliverance embodies athleticism and inspires a contemporary and refreshing approach to the traditional bikini and one-piece.
It can be seen on the runway in October this year at the Sunshine Coast Fashion Festival.
Support LunarSand … Shop the label
Until next time,
Fashion was and still is, about beauty, dignity, poise, and reverence.
When did it become ok for celebrities, Hollywood and otherwise to stop wearing underwear to red carpet events in the name of fashion just because they were wearing a certain type of dress? I have been watching this rise in vulgarity for some time now and I can no longer be quiet about it.
On the one hand we are all screaming about feminism and crying like babies when men stare at our boobs but then happily cement our own sexism and elevate to new heights our vulnerability and dissatisfaction by wearing fashion pieces which once upon a time would have shamed us all for being sluts.
Our obsession with things so tight, we can’t move, fabrics so sheer we leave nothing to the imagination, and openings on dresses so vast, we abandon our underwear and leave only parts God himself has witnessed on show to the world.
I don’t know what you think, but as this is an opinion piece, and as I fully have to admit, a little prone to a rant at times, I have to tell you that we are overdue for a change.
We all know what’s under people’s clothes. Do we really have to be subjected to the most private parts of one’s body and then pretend to call it fashion? Quite aside from the sheer ugliness of those body parts, who wants to see them? The line between pornography and fashion is becoming a little too “blended” for me. And no. Just because something has been carefully perfumed, manicured, and waxed doesn’t make it a show piece either.
I for one am sick of shorts so short I can almost see what’s been had for breakfast, tops so plunging I can see the shadow of the nipple, and dresses so short and revealing that I am unwillingly introduced to your cellulite thighs and then hello! nooo … your Ruby-Tuesday!
Enough! Yes, fashion is about creativity, imagination, diversity, and even cheekiness. But when did it become about nakedness and the soft crevices of well …
Quite aside from what we find acceptable to look at, and I acknowledge that my conservative view will not be shared by everyone, I do have to point out, how does this exposure and behaviour impact on our younger generations and social media platforms such as Instagram?
In making this behaviour the new “normal” are we not teaching the younger audience of the global fashion industry and horrifyingly our children who are without question, the most prolific users of Instagram, that a “following” is all important and that this is often achieved by very explicit content?
I believe we have an obligation to teach our younger generation about pride and dignity. To help them to understand that they are valuable and wonderful human beings who can enjoy and delight in fashion without the social constructs which promote the growing insistence and then consequential confusion of body shaming.
Naturally, I do not include the world of swimwear in my critique, as little clothing within our long accepted beach culture it totally acceptable. As a female, four small triangles otherwise known as the bikini wouldn’t offend anyone. As for the men, most of them wear boardies anyway don’t they, and if they don’t, we have been conditioned a long time ago to “not” look!
But on stage? The red carpet? Really. I ask you? Do we have to see people’s genitalia? In God’s name, what will be next? Men walking around with their penises slung out of their trousers just because the trousers boast a designer’s name? Would that make it ok?
I have had enough.
I am the greatest lover of fashion of all time, but please don’t tell me it includes having to look at people’s breasts on mass bulging out of their garments or horrific glimpses of a vag.
There is ample opportunity in this world to wear as little as pleases you, but can we please not make it the stage or iconic red carpet events? It really, and I mean really, brings down the tone of an industry which has always enjoyed the exalted heights of glamour, class and style. Reminds me of that old adage … “money don’t buy class”. True or not?
Money these days seems to buy more and more of the same thing, especially on the red carpet. It usually equates to less and sadly, less, class.
If anyone was to ask my opinion? Be an example! Look beautiful. Be dignified. Be the voice to tell the world about the world’s amazing fashion designers, particularly the Australian ones, because everyone knows we are the best!
But don’t bring fashion down to the depths of the gutter.
That’s where the rats live.
Where the infectious diseases reside.
And life starts not to matter …
Let’s not take it there.
Synonymous with the word fashion has always been the virtues of beauty and dignity.
We have seriously lost our connection to the importance of strong moralistic human virtues and instead have become immersed in a debased cultural mindset of anything goes. This attitude helps nobody. It does not help humanity and it certainly doesn’t help our beloved fashion industry, Australian or otherwise.
Fashion was and still is, about beauty, dignity, poise, and reverence.
Let’s keep it that way.
Until next time,
Forget restrictions. Forget modesty. Explore the freedom of sexual expression through couture swimwear with no rules. We didn’t come here to be sensible.
Emma Standen, Handsy Swimwear.
Last week I had the absolute pleasure of attending the Fashion Design Studio 2016 Graduate Runway Presentation at The Spine, Sydney TAFE.
Like each and every year, FDS seems to be able to churn out the most incredible fashion talent and this year was certainly no different.
Of course FDS, Fashion Design Studio, formerly East Sydney Tech is no stranger when it comes to churning out amazing creative talent. In it’s 61st year, it is the home of many a famous Australian designer whose names have well and truly commanded the respect and admiration of all within the industry both locally and internationally. And, stay there. Have they what! Akira Isogawa, Dion Lee, Nicky Zimmermann & Christopher Esber.
As I was only telling someone last night … yes, I am still banging on about my dearest passion.
At least I’m consistent!
It is the sole reason Label Ministry was created as an online platform.
To tell THE WORLD that we are simply the best!
Australian designers rock! I don’t believe there is a country in the world who can match the fashion talent we continuously unleash to the world at large, and quite frankly, I don’t believe there ever will.
We have “something”. Intangible. Unmistakably ours.
A freshness that identifies as Australian. Our fabrics, our designs, and the way in which we wear our clothes demonstrate our acceptance of diversity and imagination. Fuelled by the blessing of unlimited sunshine, white sands and royal blue oceans which stretch as far as the eye can see.
Yep. No-one can touch us and that’s a fact.
LunarSand is one of Australia’s rising swimwear labels.
Born in 2015 the label was birthed from the concept of strength and energy drawn from the moon and the earth representing wholeness and a sense of magic.
Founder Ruby Licciardi says her label, “embraces the wild, creative, energetic effect the full moon has on her devoted LunarSand tribe of empowered goddesses”.
It is synonymous with swimwear ‘funk’. It is the epitome of fun. Summer playfulness and heat related sillyness.
A lover of the one-piece, Ruby is equally comfortable creating the sexy bikini in all manner of colourful prints, coupled with lacing detail, and paying homage to the ever lovable “Felix The Cat”.
If you haven’t yet discovered LunarSand, you are just in time for summer!
Here is her story.
I love the night. It is quiet and mysterious. It feels like time stands still and you can just be amongst your thoughts.
I absolutely LOVE your label LunarSand. Where did the origins of the name come from?
Thank you so much! It’s always so nice to get positive feedback; it re-inspires and gives you that little boost you need. I played with names for months. I wanted something strong, which holds meaning and eludes to the origin of the product. I was helped along with glass or two of wine!
I love the effect of the full moon, people seem to be a little more wild, creative and energetic. I also feel a personal connection to the Lunar as many significant moments in our lives seem to be highlighted by a full moon. I met Asher (my husband) on a full moon, Atticus (our first son) was born on a full moon and funnily enough the very first LunarSand Look Book was shot on the week the stars and the moon were aligned.
I believe you have a textiles background. Tell me more.
Yes I do. I have always loved to create, draw, paint – I love working with my hands. I didn’t quite know which discipline I wanted to go into so studied a Bachelor of Design at COFA- the College of Fine Art. It was during my early study that I fell in love with textiles. I adore the tactile nature of textiles; I love that you can touch, feel and see the beauty of fabric. I majored in Textiles and Jewellery. I then went on to tutor third year at COFA and worked as a freelance textiles designer specialising in digital print. After the birth of my first son I moved into children’s wear and started the label Max Licciardi for ‘cheeky cherubs’. This was a lot of fun but wasn’t where my passion lies. I have also worked as a stylist for children’s wear and swimwear. Whilst I was freelancing, I always enjoyed designing prints for swimwear. My favourite process is engineering a design to sculpt perfectly around the contour of the female body. I like experimenting with symmetry and asymmetry to create balance in a piece. Designing prints and swimwear patterns is almost like creating a beautiful visual rhythm.
What inspires you first. The fabric, the design, or a concept?
I think these three elements inspire me equally but not always in the same order. My process changes with each collection and each individual style. All three elements come together to dictate the overall finish of a style. My earlier collections were perhaps more inspired by print design and driven by concept, but I have recently fallen back in love with fabric, texture and accessories. I am currently working on a collection that pushes the boundaries a little more in terms of fabric choice for swimwear, which is both exciting and challenging.
As a swimwear designer, what do you believe is the greatest challenge?
An interesting question! For me the greatest challenge is using restraint and limiting my collections to a smaller number of styles. I feel that swimwear is very personal; each woman has her own preferred fit and style. I would like to be able to create something for everyone and would keep on designing and adding if I could, but budget and time restrictions make this impossible so I must stick to a deadline and target.
What do you find is the most comfortable style for women, or does this vary?
I have found that there is not one ‘particular’ comfortable style for women. It differs hugely; it is such a personal preference. What one woman feels amazing in another wouldn’t consider wearing and visa versa. I also think that the print and colourway of a style plays a big role in making a woman feel comfortable and fabulous in a particular design. All female figures are gorgeous and a woman that feels confident from within shines. I believe we need to stop worrying about what everyone around us thinks and dress the way we like to dress; you only live in this body once, so wear what makes you smile!
I am also a lover of the one-piece! It is comfortable, classy, and stays in place! What do you see as the benefits?
YES – I am also completely in love with the one-piece and for all the same reasons! A well designed one-piece compliments the female frame beautifully, and you know I also feel that it can be incredibly sexy, in an understated, sophisticated way. A statement one-piece is also extremely versatile. You can team it with a pair of cut ofdenim shorts and kicks for a cute, grungy day of fun in the sun or a gorgeous pair of skinnies and heels for a night on the town.
Are all of your swimsuits lined? How important do you believe this is in the comfort and longevity of the item?
YES! All of our swimsuits are lined with beautiful milky silk lining. It is so important for comfort and longevity. Lining must be just as luxurious and soft as the outer shell fabric as this is what sits against the skin. It also gives a swimsuit that extra substance and prevents a see-through cossie – I think we have all experienced the dreaded moment on a crowded beach when you realize that your unlined swimsuit is see-through! Mine happened in the Christmas holidays at Avoca beach when I was thirteen! I still remember that lime green sparkly bikini, and its one and only outing – ha ha ha!
How do you arrive at conceptual ideas for a swimwear range?
I love to take inspiration from all sorts of sources: visual stimulation, feelings and moods, as well as philosophies, concepts and historical context. I often arrive at ideas after sessions of deep thought or sometimes a moment or a dream will spark something in my imagination. I then research this topic and develop it into a story. I also like to work backwards sometimes. When my mind is too busy and needs quietening, sometimes I like to just start drawing and let the motifs, shapes and colours take their own direction and then apply a concept once the design has come together. When I was freelancing, I would generate these ideas quite quickly as you have deadlines and sometimes client briefs. The process can take you a little longer when you are working on your own collection, as there is always that critical inner voice that makes you re-evaluate along the way. I ultimately like each style to tell its own story, but also sit within a conceptual and/or visual collection.
How important is exposure on the runway for a swimwear designer?
Exposure on the runway is extremely important for a swimwear designer. People need to see how swimwear fits the body when in motion. Swimwear is also sexy, exciting, exotic and reminds us of time spent playing and relaxing. The runway creates a feeling of excitement; it is a spectacle and stimulates the senses – this is how swimwear should be seen!
Have you accessed the overseas market yet?
Yes. The LunarSand ‘Felix the Cat’ range was launched on the September 1 and is available internationally in the USA, Korea, Japan, Hong Kong and Singapore. I would love to start exploring the possibilities of introducing the LunarSand label as a whole to an international market.
I absolutely LOVE your “Felix The Cat” range! Can we expect more gorgeous capsule collections from you?
Thank you so much! The “Felix the Cat” range was an absolute treat to work on. I grew up loving Felix – such a groovy, iconic character. I was thrilled to be invited by DreamWorks to design this collection. Capsule collections and collaborations are my passion! This is what gets me excited – creative freedom, experimentation and a great team of people who inspire and support each other. I would ultimately love to create at least one capsule collection along with the core LunarSand styles each season.
I noticed that you also create towels and sarongs in the same fabrics as your swimwear. Do you always create an entire story?
I don’t always create an entire look – but this is something that I would like to move towards. I love seeing a complete look and story brought to life! I have also found that clients love having the option of working in extra accessories that compliment their chosen swimsuit. I am in the process of designing a fabulous wide leg pant for next season’s collection.
How difficult do you believe it is to be successful in the Australian fashion industry?
Interesting question! I believe that you have to work really hard to be successful in the Australian Fashion Industry. You have to take rejections on the chin, but also be willing to seek and take advice. Fashion is subjective; what one person loves another dislikes, but I also think that it’s important to have the backing of the industry and really encourage each other to create great things.
If you could change anything about our current industry what would it be?
I think that the current Australian fashion industry is in a state of change – the world as a whole is in a state of flux. I believe we may be about to witness some big changes. It would be great for Australian designers to have the tools and means to secure more of the international market. And I am excited to see new innovation and a revitalized industry that gets behind its emerging designers and showcase them to the world.
Have you felt supported by this industry, or to date, alone in your quest?
LunarSand is still a relatively young label and these early years are the toughest to slog through. I have met some amazing people in this last year who have given me incredible opportunities and the support I need to keep going and creating. I think I still have a hard road ahead of me but am full of passion and drive. In order to grow and evolve as a label and designer you do need industry support and guidance and I would love to see more.
Is consistent editorial coverage an important part of your development as a designer?
Yes I do think that consistent and reliable editorial coverage is invaluable as part of a designer’s development. It allows you to build your label and present it to your clients, helping them to become familiar with the labels direction, aesthetic and vision.
How has your textile background helped you with LunarSand?
It has helped enormously. A background in textiles has meant that I have been able to develop the skills to create both the print and pattern for each style in all the LunarSand collections. The dual experience of studying and working within the textiles and design industry has helped prepare me for this adventure. I have made many mistakes along the way but this allows me to adapt and correct quickly.
Where can one buy your collections?
Our whole collection is available online at LunarSand.
The LunarSand ‘Felix the Cat’ collection is also available through The First Thread.
The world needs more of LunarSand! Can we hope to see you at Mercedes Benz Fashion Week next year?
Thank you! Yes, I would absolutely love to show at Mercedes Benz Fashion Week Australia. I am working on next years collection as we speak! We have something very special up our sleeves and MBFWA would be the perfect place to reveal our secret! A collaboration would be incredible; I think 2017 is our year!
When you are shooting a new collection, what do you look for in terms of location?
Researching and choosing a location for a shoot is one of my favorite parts of the process. I look for a number of things. Firstly the location must compliment and elevate the creative vision and feel of the collection. I look at the variety and angles that can be achieved – a really varied landscape that can be accessed and utilised without having to travel from one place to the other. I like to look at the big picture and think about capturing shots that take advantage of the stunning natural landscape and textures to create drama – cliffs, rock faces, breaking waves. I would love to push the boundaries further with future collections and start looking at interesting and quirky locations that tell fascinating stories. I have always loved the work of Patrick Russell and the scenes that he created in the 1970’s. He captured down to earth Australian women in casual locations, but added such an element of glamour. This juxtaposition of glamour and the casual Australian spirit creates excitement, intrigue and attitude.
What Australian fashion designers and swimwear designers do you most admire? And, overseas?
I admire so many! I would have to say Romance Was Born – I love what they do, such creativity and vision. Camilla, has such a stunning aesthetic. We Are Handsome. They have such a powerful and unique style and Valentino is to die for!
What is your greatest dream?
Oh my greatest dream – that is a hard one. I have lots of little dreams, which seem to be ever changing and evolving. But I guess my greatest dream is to be in a position where I can continue to create on a larger scale. I would also like to align this creative vision with making a small difference for better in the world. Travelling the world, meeting and working with inspiring people, growing as a designer and breathing in all that the universe has to offer.
As a mother, and a wife, how difficult has it been to maintain the success of your label?
It can be challenging at times to say the least; we definitely need more hours in the day but like everyone, we have had to find a groove that works for us. My children are still quite young; Atticus is six and Phoenix has just turned four months so I am working interesting hours. I have always been a night owl, however the last couple of months have given this a whole new meaning. I am lucky in that I have a very supportive husband and family. It’s good fun, our kids are a big part of what I do; our house is a circus: kids toys, half finished artwork, swimwear, plants and mannequins everywhere – organised chaos!
Where would you like to see yourself in five years from now?
LunarSand … well established and loved in the Australian market place and making a big splash on the international scene. I would like to think that we will be working with an exceptional team of dynamic people. I would love to branch out into mens and childrens swimwear and work on pushing creative boundaries.
Do you believe in the power of fashion collaborations?
Absolutely! Artistic magic is achieved when a group of people come together and pool their individual strengths to work towards a common vision. It also gives you the chance to work on interesting projects that may be a little left of field. I’ll never forget Vogue, March 2014. This particular shoot featured Mia Wasikowska and was a collaboration between Jillian Davison, Australian artist Del Kathryn Barton, Emma Summerton and Alice Babidge; the outcome was spectacular, the images have a beautiful ethereal mood with a bold and dramatic undertone! It would be a dream to be involved in something like this.
When do you see yourself breaking into the international swimwear market?
As mentioned above, the LunarSand ‘Felix the Cat’ range was launched on the first of September and is available internationally in the USA, Korea, Japan, Hong Kong and Singapore, which is fantastic, really exciting and a wonderful opportunity. I would love to start exploring the possibilities of introducing the LunarSand label as a whole to an international market in the next one or two years.
Summer is upon us! What style do you believe is trending this year?
Yes!!! It is finally here, those warm evenings and days full of sunshine do wonders for the soul. There are clear trends each year, but what I love about swimwear is that each designer/label stamps their own signature twist on a trend. I definitely like to be aware of trend and predictions, but I make an effort to ensure that they don’t confine me as this can take over your creative process. However I do believe that side cut-outs are absolutely trending. Thin, strappy ties/details are a favorite this year and the high cut bottom with cheekier coverage will be big.
Until next time,
Photographer | Dan Gosse | Model | Bridget Rootsey | Styling | Ruby Licciardi |
Shop LunarSand for Summer 2016!
Support Ruby’s Charity
Purchase the LunarSand ‘Sporty Swag” drawstring bag perfect for the beach or the gym. 100% of the proceeds go to BeyondBlue.
Until next time,
As all of my devoted followers already know, earlier this year, I had the pleasure of perusing on mass, the breathtaking young smorgasbord of talent that Australia serves up each and every year at Mercedes Benz Fashion Week. After the week long event, which is the highlight of the years for all Australian fashion devotees, I methodically work my way through the incredible mix of entrepreneurial youth, offering them the opportunity to publish an affordable and effective public relations interview to promote their names and their emerging brands.
Frederick Jenkyns collection was outstanding. I met him the very day of the unveiling of his collection, but am bringing you this interview after corresponding with him in London, his new place of residence.
As I am sure you are aware, and if you are not, please consider this.
Our emerging designers are quite literally our fashion future. They represent the group of people who will lead us strongly, both locally and internationally, in the ethical and sustainable production of our beloved fashion industry. Young people such as Frederick will most likely be the names behind your choice of dressing and the other interiors of our design lives for decades to come. It is essential that we support them, read about them, buy their product and offer them our gratitude and encouragement.
Please remember to share the love.
Australian fashion is depending on you …
Meet Frederick Jenkyn.
In five years? I want to have my own studio with pattern makers/design assistants. A machinist and a social media/online manager.
Rolls and rolls of fabrics and a stock room filled to the brim.
I would like to think I’ll be complaining about needing more space. But then I will think, I need to pay for the embroidery for next season so it’s not a good time to upgrade.
I will only wear black. In case someone visits the studio and I won’t look a mess.
And in the bottom draw of my desk, that looks like a filing draw, I’ll keep some throw rugs for the “before show” all-nighters.
Here is Frederick Jenkyn’s story so far …
Frederick Jenkyn as a brand emphasises wearable innovation through unconventional textiles and hand crafted detailing traversing the borderline between couture extravagance and everyday wearability.
Mercedes Benz Fashion Week 2016
Designer | Aqua Blue | Swim Runway | Carriageworks
This week is Mercedes Benz Fashion Week … quite simply, one of the most highly anticipated and loved weeks of my year. This year Carriageworks is the chosen venue for MBFWA once again, and it is literally filled to the brim with fashion talent. Naturally, in a country like Australia where our summers are long, our days hot, and our landscape fringed with the gorgeous white sands of the most beautiful beaches in the world, swimwear and resort wear is a very important cornerstone of the Australian fashion industry. Later today, I will be attending the show simply named “SWIM”. Here is the story of Aqua Blu … Love Us & follow us on social media to show your support of these wonderful emerging designers … See live streaming of the show here… Instagram & FB
What is the philosophy behind your label?
Our philosophy is confidence, we believe that people should look as good as they feel.
What is the inspiration behind your label?
We are inspired by effortless glamour; we believe that people should feel beautiful when they wear one of our pieces.
What do you think of today’s street fashion?
I believe today’s street fashion feels like a passing fad, I feel there is a lack of statement. Everyone wants to blend in rather than stand out.
What advice would you give to aspiring fashion designers?
It takes a lot of hard work, stick with it, don’t quit and always focus on your aesthetic vision.