Browsing Tag

style influencer

Australian Fashion Industry, Editorial, Global Fashion Industry, Photography

Lights. Cameras. Heaven.

June 28
Bill Cunningham, New York photographer. Passed away at age 87 years after a stroke.

“The problem is I’m not a good photographer. To be perfectly honest, I’m too shy. Not aggressive enough. Well, I’m not aggressive at all. I just loved to see wonderfully dressed women, and I still do. That’s all there is to it.”

– Bill Cunningham

This morning, as I drank my morning coffee and dreamily looked out the window, my eyes rested on a postcard sitting near me. The title was, “The King Is Dead”.

It is not often that I am totally affected by the passing of someone whom I have never met, spoken to, or even seen in person.

But this time was different.

Saturday, June 25 2016 was a sad day for the global fashion industry.

I woke that morning, Sydney time, with a heavy heart, to find that the iconic Bill Cunningham, the famous bicycle pedalling street photographer, and dedicated columnist for the New York Times, will no longer be seen in mid-town New York capturing his special version of visual fashion delights.

Bill has crossed over, and is now travelling on a runway of a different kind.

Bill Cunningham was special. Eccentric. Dedicated. One of a Kind. And. He Will Be So Missed.

It has literally taken me days to comprehend that he is gone. At least from my current world.

And so this post is dedicated to Bill.

A man I never met, but a man that I know has affected so many lives with his work. As I write these words I realise what an incredible thing that is.  To actually be such a contributory pillar of artistic genius that causes fashion lovers across the world to mourn his passing.

Bill is someone that I would have loved to have met, even briefly. For whatever reason, that was not to be. But it actually doesn’t matter because I hold such gratitude for the contribution he has made to my life. And to my own passion for fashion.

And there is that word again. Contribution.  Ahh yes! That word has been spoken about a lot lately, post Mercedes Benz Fashion Week, Sydney 2016.

Contribution.
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Australian Fashion Industry, Editorial, Fashion Designer, Interview, MBFWA

The new VANguard … Jessica VAN

June 22
A model walks the runway in a design by Jessica Van at the The Innovators: Fashion Design Studio show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 20, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Mercedes Benz Fashion Week 2016 was really no different to me than it was last year in a general sense. I always love every minute of it.

If there is one, I am “the” tragic fashion week attendee.

This week is one where I cover all fashion designers, established or emerging, international and local. For those of you who know me my greatest love and the fire that drives the passion in my fashion belly, is that of the emerging designer.  

This year, my heart beat faster than usual in the frow. Why you ask? Because of the person who happens to be the subject of this editorial.

One Miss Jessica Van. 

It took precisely five minutes of my life to view the very first Jessica Van collection. An even shorter moment to recognise that I had just witnessed the work of a young designer, and currently relatively unknown designer, who I believe, is headed for the greatest of success. Words cannot describe how much I loved this collection.

I can hear you asking why?

Because sometimes, you just know.

You see an extraordinary talent and the beginnings of something huge and untapped, wrapped up in fabrication of the designs which parade in front of you on the runway.  

Jessica is young, inexperienced, and understandably in awe of a cut throat, competitive, and saturated industry.

She is also genius, dedicated, passionate, humble, and possibly one of the best young designers I have ever seen. She is full of hope and blessed with a dose of the smarts. She sees her designs as wearable art, and indeed they are. She understands the road she is about to travel and so do I.

She is, I believe a designer to watch, because if I am right, I think we will be seeing her name up in lights. And soon.

Here is her story.

Jade xx

Continue Reading…

Australian Fashion Industry, Editorial, Events, MBFWA

Mercedes Benz Fashion Week Australia 2016

May 26
Standing in front of the promotional board at Carriagework for Mercedes Benz Fashion Week in Sydney.

Last week I aged about five years. Just as well I was wearing my new Pradas. Like Anna Wintour. Except that I wasn’t wearing them to be cool. No. Just to cover up my very tired face.

This was our last day at Carriageworks, the sun was going down on the event for this year, quite literally.

I loved every single moment!

It is my most favourite week of the year. Strange you might say if it’s my favourite week. Why am I stating negatives? Yes. I can see what you mean.  But as wonderful as it is, it is a crazy mix of the greatest excitement you could ever imagine, and the most exhausting of any weeks, all at the same time. It is hype on top of hype. The excitement of seeing the most beautiful people once again, and naturally to catch up in person with all my fashion friends who live all over Australia.

Mercedes Benz Fashion Week 2016 or MBFWA.  A phenomenal week of the “work” kind of socialising, meeting industry friends, and of course, the reason we all go … to witness, enjoy and revel in the sheer talent of fashion design that Australia is known for.

An industry event full of buyers, bloggers, fashion journalists, editors, spotters, public relations teams, celebrities, and the Who’s Who of the Australian fashion world. I have lost track of how many shows I watched across the week, but what shows they were.

Opened by the incredible Toni Maticevski in the most inspiring of venues, Bangaroo.

Closed by the legendary, Oscar de la Renta, now passed, but Oh! how ‘The Legend’ lives on. It was full house indeed, and any wonder.  Elegance personified is our Oscar, and what a treat is was to be able to be present.

Bangaroo is just an incredible place, period. But for a fashion show? Simply memorable. Most of the other shows were at Carriageworks in Sydney’s Everleigh, and of course, like always there were the “off site” shows, like the one at Bradfield Park in Sydney’s north. Literally under the Harbour Bridge at 9am on a beautiful clear morning, with blue sky and perfectly acquainted by crisp Autumnal air, the Manning Cartell girls did not disappoint.  A stunning collection.

Mid week another highlight for me was the McGraw show. Speaking of sisters who never disappoint, I thought this show was beautifully balanced in every way.  A great collection. A fun collection.  Gorgeous models. Smiling models! Great choice of music and a beautiful happy, original, and unforgettable set!

I proudly tell everyone about MBFWA and my involvement there, because I am truly chuffed at the amazingness we get to call Australian fashion. We are expertly creative and distinctively original in the way we interpret and present fashion. We are a hub of far-away design genius as far as I am concerned and the rest of the world rightly watches in awe when we show our very best Fashionista selves.  I will be posting many interviews in the coming weeks about MBFWA Resort 2017 but for now, as a teaser, I thought you might enjoy a taste of my fashion week video gallery.

Until next time,

Jade xx

We are still young but you will never find passion like ours.

 

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Coat Hanger Logo done in black on white in the style of chinese calligraphy and paint brushing style with the words Label Ministry placed in capital letters below it.

 

 

 

 

Australian Fashion Industry, Editorial, Fashion Designer, Interview, MBFWA

Jason Hewitt – Next Generation

May 26
SYDNEY, AUSTRALIA - MAY 20: A model walks the runway in a design by Jason Hewitt at the St.George Project NextGen show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 20, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Last week, I attended Mercedes Benz Fashion Week for the whole glorious week!

It is my most favourite week of the year.

Industry professionals line up eagerly each and every year to view the current landscape of Australian fashion and the ever increasing talent of the emerging designer market.

As always, I am there to champion, encourage, and cover editorially, the high stakes game of Australian fashion. The designers, established and emerging, and their often forgotten, phenomenal creative teams.

It was a great privilege to see these very talented individuals forging ahead in the Australian fashion scene and I can only hope that it continues with great vigour.

“Project NextGen is an initiative that is intended to provide a platform to discover and support emerging Australian fashion designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Australian talent to help them hone a broad range of skills and elevate their profile through industry connections and ongoing business support”. 

The winners this year were Anna Quan, Holystone (Renee Sealey), Jason Hewitt, Kaliver (Roni Cross), Monster Alphabets (Sarah Ryoko Watanbe), and Third Form (Merryn Kelly).  Judged by the following panel, Edwina McCann (Editor-In-Chief Vogue Australia, Kellie Hush (Editor-In-Chief Harper’s Bazaar Australia), Justin O’Shea (Buying Director mytheresa.com), Emily Weight (Director Fashion IMG Australia), Eva Galambos (Director & Buyer Parlour X), Chris Buchanan (GM Ellery), Donna Player (Merchandise Director David Jones), and Kelly Francis (Fashion Director MADE), we now find ourselves watching the final product. Project NextGen 2016.

Jason Hewitt showed his Resort 17 Collection.

 

Get out of H&M and Topshop and Forever New, and all that crap. It’s bad for the environment and it’s bad for you. Ultimately it won’t satisfy. Start buying quality, and curate a wardrobe of things you cherish.

That. Is. Style.

Jason Hewitt

 

SYDNEY, AUSTRALIA - MAY 20: A model walks the runway in a design by Jason Hewitt at the St.George Project NextGen show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 20, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Jason Hewitt Resort 17 Collection | Photographer | Stefan Gosatti | Getty Images

LM

What is the philosophy behind your label?

JH

It’s two fold.

Firstly, Every aspect of your business should be as sustainable and ethical as possible and should not define one as a designer.

Secondly, I enjoy creating pieces that I am proud of and which resonate with people.

LM

What is the inspiration behind your label?

JH

Depends really, it’s so varied. I’m inspired by life, but that sounds a bit new-age-hippy for me. I like contemporary art, culture, reading. I was looking at an interview with JW Anderson recently where he said he wants Loewe to come from a place of culture – I think I agree with that. I’m so fascinated by different cultures, and how they’re presented and old traditions are updated. I think that’s what drives a lot of the things I’m interested in.

SYDNEY, AUSTRALIA - MAY 20: A model walks the runway in a design by Jason Hewitt at the St.George Project NextGen show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 20, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Jason Hewitt Resort 17 Collection | Photographer | Stefan Gosatti | Getty Images

LM

What do you think of today’s street fashion?

JH

There’s not really much to think. People should wear what they feel good in. It’s not really my place to have an opinion on it (I dress like an absolute slob most of the time) but I do sometimes take inspiration from the way people put things together.

The street fashion thing feels a bit like an Oroborous these days. Trends are taken from the street and then fed back, like a closed loop. I don’t know if that’s going to generate anything new in terms of design so I do wonder if street fashion isn’t just becoming rather watered down … Normcore, a trend so boring it didn’t need to be named.

LM

Lol!  (Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing).
LM

What advice would you give to aspiring fashion designers?

JH

Learn how to make clothes, properly, before you start designing them. Take your inspiration from anywhere, but avoid looking at other designers unless it’s for a historical point of reference or a preferred silhouette. Look at other designers work from a construction point of view not design. Go to museums, read books, get off your phone, close your computer and take it all in. The internet is a great resource but it’s not the same as the real thing.

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Australian Fashion Industry, Editorial, Fashion Designer, Interview, Styling

Super Style Me – Bec Cole

May 15
Model standing on an airfield in a beautiful white flowing dress, completely lace up open boots and vintage beaded head gear with an old fashioned aircraft taking off the background behind her. Very hollywood setting and incredibly creative the a real feel of movement to the picture.

I first discovered the work of Bec Cole when I was at VAMFF earlier this year.  Virgin Australia Melbourne Fashion Festival is always a treat as it combines the week long excitement of the runway with a cultural taste of Melbourne itself, and it truly is a wonderful delicatessen of fashion experience.

On one of the last days, through the haze of my exhaustion I could feel my interest pique when I saw Bec’s work, and made a mental note to myself as I do to remember to contact her with a view to highlight the obvious dedication to her work when I returned home.

Bec is one of the highly talented, hard working stylists, and passionate devotees of the Australian fashion industry, who travels far and wide to bring us the wonderful smorgasbord of visual delight that only such a stylist can.

A kind of creative hero if you like. I feel we tend to forget the amazing creative minds and teams who sit behind the creation of the collections of fashion designers. Personally, I believe it is so important to remember to applaud the work of these dedicated professionals who work tirelessly behind the scenes.

Very loudly.

Enjoy xx

Girl sitting on a rock with the late grey and cloudy sky behind looking down dressed in a black dress and a very wide black leather belt.

Stylist |Bec Cole | Photographer | Benn Jay | Hair & Makeup | Blanka Dudas

LM

What do you believe is the role of “the stylist”?

BC

A stylist is a visual translator….helping a designer, art director or editor achieve a look, story and campaign brief. It’s helping create a visual reality….This can be anything from dressing talent, liaising with designers to designing sets and alternative worlds.

I have a background in set design, so I love seeing a whole vision come to life….this includes not only the wardrobe side of things, but the propping, set design….even the casting of the talent /  models. It’s helping everything come together visually to tell the whole story.

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Australian Fashion Industry, Editorial, Photography, Styling

Colouring In

April 6

 

If you put something together and it doesn’t look so good, the fashion police are not going to come take you away. And if they do, you might have some fun in jail.

Iris Apfel

 

The wonderful American Style Queen, Iris Apfel, commenting on how women combine the elements of good dressing …

well, after all, Iris should know …

 

Picture of the American fashion icon and style influencer, Iris Apfel.

 

 

Who better than Iris to show us all how to put the ultimate in fashion craziness together with some other garments which equals perfection?

Our current world is so homogenised in every way. And the way we dress has become a victim to it. Whatever happened to wearing crazy colours, either on their own, or together?  I have styled many people over the years who have been afraid to wear colour. Want to add colour to your wardrobe? Here’s how.

Remember that colour does not have to be always worn near the face.  It can be introduced into an outfit with colourful shoes or a handbag.

Wear colours that make you feel good and remember that as we age, hair colour and skin tone changes. Revise your colour choices often. Finding confidence in this ability is how we all secure a connection with our own confidence and creates our sense of wellbeing. Be prepared to take a “fresh look” at yourself and reassess how you can improve your image.  If you’re not comfortable wearing colourful garments introduce colours through nail varnish, lipstick or your hair!

 

Model with blue hair standing in colourful skirt and top with high heeled white shoes for a campaign shoot.

Photography & Styling | Karlstrom Creatives

 

Colour does not have to take the form of block colour. Sometimes we look better in plain colours or colours that are infused within a pattern.

If you prefer to wear plain, block colours because you feel they suit you better, try introducing patterns and interesting prints through cute shoes and handbags.  Another idea is the simple layering of colour underneath another block colour, such as white or black. I like to call it ‘colour referencing’.

Remember, all you are trying to achieve is a “joining of the dots” effect – a visual reference of design and colour, continuity and harmony.

Colourful tops, and even tops with a blend of more muted colours, can look great underneath plain understated jackets.

 

turquoise

 

An outfit of block colours works a treat with a gorgeous pair of leopard print ballet flats and a stylish Gucci handbag! Things do not necessarily have to match but there does need to be a marriage of harmonious elements and colour tone. Tonally they work together and there is enough visual space between the two items to make the combination work. The natural balance of the outfit then becomes effortless and an understated elegance of good quality and taste becomes the highlighted theme.

All beautifully constructed outfits and exceptional dressing comes down to the combination of colour and texture, and the ability to achieve the all-important balance of proportion.

It is always a good idea to be generally aware of what is trending, not because your individual style depends on this, but because it allows you to have a choice of product in every season to add different elements of value to your wardrobe.

 

Picture of a girls face with clear round plastic sunglasses in a 1950's style showing the reflection of the surrounds in the lenses with bright red lipstick.

Photography & Styling | Karlstrom Creatives

 

 

If you wear black or grey, wear colour that compliments your main palette. Try to move outside of the normal combination. For instance, lime green and acid yellow are exceptionally beautiful with black. Gerbra pink is divine with charcoal.

If you are teaming these items with jeans or casual trousers, bring the reference of colour from the top of your body (ie. lime green top), down to the feet with gorgeous flats in a tonally appropriate colour, or paint your toe nails in a tonally balanced shade in open-toed heels.

Introduce visual depth and weight and experiment with colour, tone and texture.

Adhering to these general rules will mean that you achieve a lovely balance in your wardrobe that you will be pleased to visit every day!

Until next time,

Jade xx

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Australian Fashion Industry, Editorial, Global Fashion Industry

NarcisSista Fashionista

April 1
Facial Shot of Kim Kardashian

“Fashion is the armor to survive the reality of everyday life

Bill Cunningham

I’ve always loved the word Fashionista, even though it is not young any more and has been totally overdone now.

How about Narcissista Fashionista? A little ugly I feel but in some cases, unfortunately does have a ring of honesty about it?

This article is not your conventional article about one’s love of fashion, although the author is most certainly a lover of not only fashion, but the industry itself. Perhaps I am one of the greatest lovers of fashion of all time. Every now and again I feel the need to express something that is really bothering me. Something I believe is affecting us all on some level.

As a woman who loves fashion, and wears it with pride and excitement I appreciate it as an art form. I revere the designers whose souls bleed passion and despair, and very often, blood, because they are so in love with their chosen trade. Business people they are often not, without the obvious trials and tribulations of learning, but without doubt, human fountains of talent and commitment to the industry they adore. That in itself captures my personal respect and dedication. And my desire to support them and become their complimentary PR company.

As a small child, I changed my outfits multiple times in a day. Why? Because I could.

I have no idea why I have always been so drawn to fashion. I was a little girl who loved colour, pattern, looking pretty and the very feel of a different fabric on my skin. Not to mention the obvious attention that I received from people around me when they noticed that I had created a gorgeously cute and colourful outfit which provided a visual spectacle. Remember of course, I was only five years old, so the scenario was a simple one.

As I became older, my love of fashion matured and grew with me. I realised that it was the key to one’s individuality and the express permission we give ourselves to authentically adorn the world with our chosen cloth.

Once upon a time, the concept of such was a given. The world of fashion and our chosen favourite fashion designers allowed us to explore the idea of individualism fully. We revelled in the idea of being happy with the way we looked and improving upon it. We did not feel the need to look twenty-five for our entire lives. We were not worried that if we had a line on our face that we might, and probably would be, put out to pasture. We knew that wisdom and life experience counted for something, and that when the journey of our lives started to show on our faces, it was something to be proud of. We did not spend money that we didn’t have on botox, injectibles, or augmentation of body parts that we did not need or could easily afford. I am not totally against these procedures, but I do believe that too much work can make us look like aliens to ourselves and others.  We did not always obsess about all the hidden parts of ourselves, that no one even really sees or even wants to see, years ago. Correct me if I am wrong, but it almost seems like we have become totally obsessed with the parts of ourselves which are quite private. It seems normal to me now that nearly every second person sports at least one tattoo, piercing or very often both.

The value system and the things that we placed importance upon did not demand the spring of eternal youth, as it does now. Colouring our hair, colouring in our skin like colouring books, and creating hairless bodies and landscaping private pieces of ourselves so that we may be more acceptable to others, has almost become a full time occupation outside of our working lives.

No. We concentrated more fully on being the best we could be by developing ourselves, not changing our appearance.

When our culture, our society and our lives were culturally healthier than they are today, we used fashion to provide us with the vehicle we needed to develop our self confidence and underpin our creative expression of self through the unique canvas that God graciously gifted us.

Our desire to dress and our enjoyment of such created important growth and sustainability of local and global fashion industries. This growth provided ongoing opportunity for our wonderful creative minds to freely design, as individuals, and dare I say, created thousands of jobs. It afforded an atmosphere where confident designers could be inspired, driven by their own passion and be encouraged to create without the tsunami of suffocation caused by the commercial pressure to succeed and the current unsatisfactory model of mass fashion consciousness.

We were not stuck in the gridlock of limited choice and the destructive habit of purchasing fast, furious collections of fashion that flood our shopping malls at all too regular intervals.

We are continuously fed these sub-quality lines of fashion by the likes of fashion giants and seem happy to justify or just ignore the damage to our local industry, because they are cheap and feed our constant need for newness and crude consumerism. But that is the problem. The greedily take up the most prominent spaces in our shopping malls and steal our annual fashion spend.

The question is why?

Why have we forgotten our own? Why don’t we support our own breed of wonderful, unique, individual designers who used to have the courage to open stores and bravely show their collections every season?

I have the answer for you. It was because they knew that we would support them.

Sadly that is not the case any more. We can’t be bothered. Our fashion economy has become homogenised, crippled, and quite frankly pretty uninteresting. I believe that part of the problem is that we are expected to be happy wearing some or much of this limited offering and therefore are also expected, by-and-large, to be happy looking like everybody else.

To finish this article on a high note however, I am very pleased to report however that my recent visit to Melbourne Fashion Festival inspired me. I saw many wonderful collections, and witnessed much wonderful emerging talent. Young designers will full hearts and great enthusiasm for the industry they love.

Looks like the rules might just be starting to change … Hallelujah!

Until next time,

Jade xx

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Australian Fashion Industry, Bloggers, Editorial, Events, Melbourne Fashion Festival

Tickets on Ourselves

March 17
Model on the fashion runway observed by front row fashionistas and bloggers sitting in "the frow".

Influencers realised they could turn themselves into a business by charging hundreds or thousands for posts, they appointed managers and this led to the ascent of blogger agencies signing talent to work with brands.

Suzanne Carbone

 

We all know that fashion bloggers and style influencers love fashion events. And why wouldn’t they? So do I. It is the chance to connect with people who live, work and breathe the fashion blog and fashion industry. To literally dive into the arena of fashion, design, styling, and the creative minds behind the expression of the runway is what keeps these events alive. The passion and enthusiasm abounds at events such as VAMFF. My most recent fashion fix. It is also a buzz to talk to likeminded fashionistas whose minds connect through the vehicle of fashion passion. Like all industries however, events like this do come with their problems. It was noticeable to me this time, the passive aggressive feel that lingered across the entire week around the subject of who could be seated in “The Frow”. So called because it is so easy to be seen with a frown!

When did attending a runway show become so stressful? Where one feels undervalued if they are not chosen to sit front row? And, what, if anything, constitutes the right to sit front row? Unless of course, you are, in all seriousness, a serious lover of fashionwho will, during the event, after the event, work generally, consistently and diligently, towards the growth, success and support of the fashion industry?

I would have to question why there needs to be such an unhealthy fixation with sitting in “the frow”, but do agree that the people who do sit on in “the frow”, should have adequate influence in order to create ‘good’ from their premium seating.

In Suzanne Carbone’s article this month in The Age, leading up to VAMFF, she says that “450 bloggers and influencers have applied for accreditation compared with 200 traditional print and broadcast media”.

I would argue that if The Blonde Salad, Gary Pepper, or Rosie of The Londoner was at VAMFF, sure, give the girls the best seat in the front row! With nearly 8 million Instagram followers between them, they obviously rule the blogosphere. Yeah baby! Wouldn’t that just be too cool for the galaxy of Australian fashion!

 

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I do think however, for a reasonably small event, at least on the world scale, with not quite several hundred fashion bloggers across the country, we should even out the distribution of these seats a little more evenly across the general sector of attendees.

That would mean, VIP’s, fashion buyers, bloggers, journalists, magazine editors, and devotees. Surely there is enough love to share around?

I know quite a few bloggers and style influencers who were not invited to events this year, and were disappointed. Their disappointment in many cases meant they did not attend at all. This I thought was a great shame. It is the bombardment of these faithful devotees which makes these events more interesting, more attended, more photographed, more publicised and generally more successful.

I do think it a shame that invitations on mass cannot be sent out, but I do understand from a costing point of view, that these expensive events need to be carefully curated and funded.

My individual passion is such, that I often pay to attend these events. I am often very fortunate to be able to attend and not pay, but I make sure that I pay back in kind. In the form of a great article, in response to what has been gifted to me. It is fact of life that everything we do, costs money. We all know that nothing is free. Nothing. I do wonder at times, why bloggers think it is their right to be invited to events for free, and even though I am a fashion editor/blogger myself, I recognise the need to support these events with real dollars. This currency, like it or not, is the only way these designers and all other people who are involved in the industry survive. That is the reality.

It is the world we now seem to live in where everyone feels ‘entitled’ to receive something for free. There is a total lack of interest in who pays, as long as we are assured that we don’t have to.

We are drowning in a sea of self importance, and narcissism. We expect our hands to be held in every way, without pulling out the stops, and working ethically towards building one’s following through the vehicle of what used to be the norm. Just sheer hard work.

I love to be invited to events and shows.

It does not equate however to me showcasing someone, or not.

Paying for tickets keeps events going. It support industries. It keeps people in jobs. It allows growth. And secures a future.

If we really believe in our local fashion industry, no matter where it happens in Australia, isn’t it worth buying a ticket?

If we can encourage people, consumers and bloggers alike, to understand why this is such a necessity, then we will sure up a wonderful strong future for the industry we all love, and loose these “tickets on ourselves”.

Until next time,

Jade xx

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Bloggers, Editorial, Global Fashion Industry, Instagram, Interview, Photography, Styling

To Love, Honour & Instagram

February 16
Anna from Mother Pukka, with her daughter Mae, in Shoreditch. Photographed outside the Splice TV building painted by Camille Walala.

 

My husband recently showed me a video he thought would interest me. … what an understatement!!!

I loved it!

And I’m pretty sure you will too. With over five million views already, I guess I’m not the only one who thinks it hilarious. To all the wonderful Instagram Husbands out there, I’d like to thank you, for lots and lots of laughs.

I’m sure I speak for everyone when I say we appreciate you and love you … our Instagram lives would not be the same without you!

I was so intrigued and fascinated by the way the video was produced, I just had to find out who was behind it’s creation.

Michelle and Jeff Houghton, a married couple from Springfield, Missouri in America’s mid west, are the ingenious creative minds who birthed the concept. They are parents to their little boy, Elias and Michelle is also a counsellor and an artist.

Her Instagram husband, Jeff, is a comedian and talk show host.  Jeff creates a syndicated show called The Mystery Hour, which is what Instagram Husband was written and produced for. Michelle also writes and performs for the show.

“we thrive on keeping things interesting and are driven by a desire to connect with others and chase after our dreams. I am an avid Instagrammer and I love tacos, philosophical conversations, indie music, podcasts, and creative expression”.

Their Instagram account is the “official account bringing support, comport, & praise to all you human selfie-sticks out there …”

It is truly brilliant and hilarious. Quite simply, I’m hooked!

I hope you love this piece as much as I’ve enjoyed creating it.

 

 

 

LM

I absolutely love what you are doing … how did you start Instagram Husband?

IH

Jeff, my husband, came up with the Instagram Husband concept and wanted to do it as a video for his show, The Mystery Hour. He thought of it last summer, after having a lot of experiences where taking a pretty photo got in the way of experiencing the moment in both our lives and the lives of our friends.

LM

Is Instagram Husband a collaboration, as often I see many things that are posted by different people?

IH

In some ways, yes, it was a collaboration, in other ways no. We have a group of writers who write for The Mystery Hour and we collaborated on the video for that entity. The idea of Instagram Husband was Jeff’s and everyone who was involved was doing it for the show.

LM

How has Instagram changed your life?

IH

I have a lot of good friends who I have met through Instagram, actually, which is the greatest impact it has had on my life.When I find a new Instagrammer from my area who has similar taste, I follow them and then start commenting on their posts out of mutual respect and admiration. Often that has lead to online friendships which have lead to hanging out in real life. Some of my closest friendships started that way over the last five years. Instagram has also enhanced my connections with my friends because we have access to knowing what is going on in each other’s lives. It starts conversations about things we otherwise wouldn’t know about, and I love that.

LM

Do you feel we have created a problem of “oversharing” on social media in general? Do you feel that Instagram specifically has created an aspect of “oversharing” in our life?

IH

I think we do have a bit of “oversharing” going on in our culture, but I don’t think it is unique to Instagram. I am a counsellor and work primarily with adolescents. To them it’s not Instagram, it’s Snap Chat. For others, it’s Facebook. Regardless the medium, we do go to ridiculous lengths to provide interesting and appealing content related to our lives. I think we are going to look back in 50 years at this time period and see a lot of good things that have come from social media, but we will also recognise a lot of mistakes we have made culturally with regards to our obsession with it. We cannot learn those lessons until we go through them, however. I do see a lot of individuals online who go to extremes to get “likes” and ultimately gain validation from that, which creates a culture of comparison, and as Theodore Roosevelt said …

 

Michelle Houghton and her Instagram friends sitting around talking in a large room with a big open window on a cloudy day.

 

“Comparison is the Thief of Joy”

– Theodore Roosevelt

LM

Are you addicted to social media?

IH

You know, it sort of depends on what lens I am looking through to say whether or not I am “addicted” to social media. There have definitely been times in my life where I have spent more time on it than others. Also, compared to some people who are rarely online, I am definitely addicted, and yet compared to those who very obviously check their phones every few minutes, I am definitely not. I probably check my Instagram and Facebook feed a few times a day, but I don’t let myself get sucked down the rabbit hole of spending a chunk of time there as much as I used to. I really enjoy photography and curating a space which exudes my asthetic, so Instagram tends to be my “addiction” more than other mediums of social media.

LM

Do you believe that people lead “fake” lives through Instagram, as is often suggested?

IH

I have a hard time saying what is “fake” and what is “real”– with social media, because I truly see a movement toward people sharing the rawness and realness of their lives online. This is probably in response to all the curated lives we are seeing others live through the social media lens. I think it takes a real balance to share authentically what is happening in your life online, because you don’t want to make things “too” pretty or you are not relatable, and yet you also don’t want to over-share your struggles or the not-so-pretty side of things, because if you’re doing that all the time it can come across as humble-bragging, which is equally off-putting. In the end, I think we all want people to see the best in us. It just happens to be on a different platform and a different level with social media.

LM

What was your motivation for starting “Instagram Husband”.

IH

We started Instagram Husband because we thought it was a funny concept. We really enjoy making people laugh, and Jeff has a knack for coming up with relatable concepts to do that. It just so happened that this video connected with a lot of people.

LM

What do you feel are the main differences between Facebook and Instagram and are you fan of both platforms?

IH

I like both Instagram and Facebook. I tend to lean towards using Instagram more because I am such a fan of art and photography, and I follow a lot of people who use Instagram to showcase their work in both genres. I like Facebook to hear about what is going on with family and friends.

LM

What do you see as the positives of Instagram. And, the negatives?

IH

Instagram positives: good photography, platform for people to connect, photos often convey concepts in an easily-deliverable way where people connect to an image, community, and inspiration. Instagram negatives: tends to lead us to compare ourselves with others (just as all social media platforms do), FOMO– personally I have a hard time seeing vacation pictures of other people or people around the world in beautiful places if I’m spending my hours at work feeling uninspired and unmotivated.

LM

What is your opinion of buying followers and likes?

IH

I don’t really know anyone, (well, at least to my knowledge) who “buys” followers and likes–  to me it seems like another marketing ploy mostly for businesses or brands wanting to seem culturally relevant. I would be very suspicious of individual people who do that for personal accounts but I haven’t really dealt with it.

LM

What is your view of people who share a difficult personal moment on the Instagram platform?

IH

I sort of answered this in #7, but I’ll add to it by saying this– I heard a podcast where Elizabeth Gilbert interviewed Brene Brown, author of Daring Greatly and Rising Strong among other books about shame and vulnerability. She asked her about sharing personal stories in what she writes. What she had to say about it really resonated with me. She said that she never publicly shares a personal story that she has not already fully processed. Her rule of thumb being that if her healing is contingent upon what others say about that story, then she should not share it. She says she’s shared her story before she was ready, and learned a lot of lessons from that. When you share a difficult story before you have healed, it is not giving and generous to the people hearing it, and can actually be abusive to yourself. Attempting to gain deep healing from a wound in a public arena is just not the way to go about working out your issues– that is what close friends and therapy is for.

 

Jenn Fortner and Zac Fortner standing on train tracks for an Instagram pic

She missed another job interview today because the light was “just perfect”

“Creativity is the way I share my soul with the world”.

 – Brene Brown, in her podcast, Big Magic

LM

Do you believe that social media is responsible for people having poor interpersonal and social skills in real life?

IH

People throughout the ages have had poor social and interpersonal skills in real life, so I don’t think social media is to blame. In my career as a counsellor I work with a lot of people who have poor social skills, and there isn’t one specific set of circumstances that lead them to be that way. Some have manipulative or abusive upbringings, some have disorders like Autism where social interaction doesn’t come as easily, and some are just downright introverted, which is fine, but is not always valued in our culture. I know some very inward people who are also successful bloggers or Instagrammers. Just because they are less likely to wow someone in person than online does not mean that blogging is what caused them to be introverts. Blogging, social media, and writing may just be the platform they feel the most comfortable socialising on.

LM

Do you believe that Instagram amounts to modern day narcissism?

IH

I think Instagram can portray a sense of narcissism, yes, but I also believe most people don’t go out and create Instagram accounts because they want validation and “likes”, and thus are essentially narcissistic. I think to some extent we all want positive social interactions, and naturally that is a healthy thing. When someone spends an inordinate amount of time curating a space online that looks nothing like their real life in the hopes of gaining followers and likes, however, that crosses the bounds of healthy living.

LM

What is your view of Instagram advertising. Do you feel that it is effective?

IH

Every form of advertising is effective if it gets people to buy things.

LM

What has been your personal response to Instagram Husband?

IH

My personal response to Instagram Husband? Wow, there’s a lot in this one question. I’ll start by saying that I have been a supporter of my husbands show since he started it in a crappy basement of an improv theatre 10 years ago. It has been his dream to consistently showcase his talents of writing, acting, hosting, and performing on a large scale, and Instagram Husband got him, as the creator, a lot of the attention he deserved because the video was such a big hit.  My biggest response to it therefore is just sheer happiness. Mostly because of the story of our struggle. For him to be doing what he loves in a very obscure way.

Personally, I’ve had a lot of fun posting the Instagram photos on our @ig.husband account, and have had a great time connecting with people all across the world who relate to the video through that, through interviews, and with people reaching out after they saw it. It’s weird that so many of us have had this phenomenon in our lives– asking our husbands (or wives or girlfriends or friends or sisters or whatever) to take our photos so we can later post them– and we didn’t have a term for it up until this point.

LM

Do you enjoy your food less when you are always wanting to photograph it in it’s untouched state first?

IH

Heck no! I enjoy it MORE! I love anything that is well presented, and especially food! It’s fun to snap a picture of it before it’s all gobbled up. Obviously the line of  “we used to eat our food, now we just take pictures of it…” is a comedian’s take on prolonging eating things when we are taking pictures of it– but I promise I would never sacrifice tasting food for a photo!

LM

Do you feel a certain pressure to constantly find new and interesting material to post?

IH

Yeah, to be honest, sometimes I do. If it’s been a few days since I last posted a picture, I start to think about what I should post, or why I didn’t post. To me, snapping an iPhone picture of a scene or a person or a thing that happened during the day is a way to look at it with a focused lens– to not miss the beauty of that moment. If I am just going through the motions of my days and I don’t stop to REALLY look at my surroundings, I notice because I generally don’t have any pictures from that time. Now, of course, it CAN go the other way, where you take so many dang pictures that you miss the moment entirely, but I do think there is some balance. There is always something beautiful right in front of you, you just have to take a moment to really see it. I just happen to do that sometimes with snapping a photo of it.

LM

Is your husband generally interested in Instagram?

IH

He’s so-so about it. He definitely doesn’t spend much time on it– a lot of his pictures are of our son or of something funny he sees and wants to share.

 

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“Vacations make the best Instagram posts…”

– Michelle Houghton

LM

What do you think of the selfie?

IH

I have so many mixed feelings about the selfie!! I have only recently upped my selfie game, realizing that people who follow you like to see YOU, but before that I mostly felt self-gratuitous and weird about taking them. It was when I read an article somewhere about how selfies actually promote people LIKING themselves (gasp!) when I started to see the logic in how it could be a good thing. We’re often so down on how we look or who we are. I don’t think its a bad thing if you like the way your face looks in a particular light to take your own darn photo.

LM

Do you believe we are over the selfie and the duck face?

IH

I am so over duck face. I’ve always been over it. That and women standing with their hand on their hip and their butt curved out. WHO STANDS LIKE THAT IN REAL LIFE!?!?!

LM

For people who are looking for followers, what is your advice of increasing one’s following on Instagram?

IH

Offer something unique, special, genuine, and worth following.

LM

How often do you personally post to Instagram?

IH

I post to Instagram about once a day or every other day. It depends on what is going on in my life at the moment and how busy I am.

LM

Do you believe that posting to Instagram at a certain time is important? Why?

IH

I never really took the time to think about what time of day to post to Instagram for maximum exposure until I started curating the @ig.husband account — then I asked my friend who curates a famous blog about timing, and she gave me some tips. If you want to reach your audience, you need to think about when they are going to be online. So yes, I think it is important. Is it the be-all-and-end-all? No.

LM

What is next for Instagram Husband?

IH

There are some things in the works for what is coming next, but at this point we can’t share what that is. For now, we’re just trying to focus on putting out quality work with The Mystery Hour, and are having a ton of fun doing it!

LM

Where do you see yourselves in five years from now.

IH

I HAVE NO IDEA! As an artist, I just started selling my artwork online and in local venues, so I am hoping to get more exposure with it and incorporate it more into my life. I also LOVE counselling, I am planning on starting a private practice and other ventures where I share my expertise on a community platform. While all that is going on, The Mystery Hour is also a huge part of my life, and I hope that my husband and I continue to work together on the show or in some capacity to put out comedy to the world. Jeff is so incredibly talented and I LOVE working with him in that arena.

 

Photo of a girls reflection in a mirror

 

LM

What is your greatest dream?

IH

My greatest dream would be for Jeff and I to both be simultaneously employed doing what we love. “Chase your dreams” has practically been the motto in my house for a long time, but it has not come without sacrifices. More than anything I want us both to be happy creating unique things to contribute to the world, and to do it while providing for our family.

LM

What is your favourite food, country, and fashion designer?

IH

Food- tacos. Hands down.

Country- Croatia. I visited there last summer and FELL IN LOVE.

Fashion designer?? Hmmmm… to be honest I’ve never been able to afford designer labels, but if I would name a few that speak to me I would say Marc Jacobs, Proenza Schouler, and Rachel Comey. I tend to shop H&M, Free People, Urban Outfitters, Need Supply, and Madewell the most.

LM

Have you ever visited Australia? Do you intend to?

IH

I haven’t, but its definitely on the bucket list. I’ve heard that it’s breathtakingly gorgeous, and I’ve never met an Aussie I didn’t like.

LM

Lastly, what subject do you believe makes the best Instagram post?

IH

Vacations!

 

Michelle Houghton sitting in a window box drinking coffee.

 

If you have enjoyed reading about Instagram Husband check out The Mystery Hour.

 

Feature Image:

 

Anna Whitehouse  “This photo took 15 minutes of her standing in front of that wall with the kiddo writhing like Gollum to get out of her grasp. It took 45 more minutes just for the little one to stop snot-crying”.

 

Photography Accreditations | Instagram Content | Appreciation :

 

Michelle Houghton @michellehoughton Jeff Houghton @ig.husband @themysteryhour

Jen Fortner @jennfortner  Zac Fortner @zachfornter Anna Whitehouse @mother_pukka Johnny Fly @johnnyflyco

Love Instagram Husband

I do!!!

Until next time,

Jade xx

Label Ministry logo which is a picture of a stylised coathanger