I recently interviewed the wonderful team at the iconic Australian label Seduce. Magdalena Velevska, the very talented head designer and Abbey Pantano, Marketing Manager. Seduce is a contemporary label, enriched with the plethora of design elements that make it one of Australia’s most successful names. It is known for it’s gorgeous prints, good tailoring, and expansive collections. It is affordable, relevant, and accessible to all women of all ages. I have always loved Seduce. And here’s why.
Enjoy xx
After travelling to Europe in April, I returned home after Australian Fashion Week had finished. I realised that Australian designers have so much freshness … There is something specifically Australian about everything we do. We are so relevant, we have our own style, our own sensibility. Australian designers are amazing!!
… Magdalena Velevska
The Seduce woman knows herself and knows her body. She Seduce woman doesn’t have to be sexy for men, she can be sexy for women, and for herself. There is very much a level of emotional independence for this woman.
… Abbey Pantanto
Makeup Time for Jodi Gordon for the Spring/Summer 2015 Seduce campaign.
LM
Does the Seduce customer prefer to shop online or in store?
MV & AP
Most of our customers still like to shop in store. Online sales make up about thirty percent of our customer base, but we see enormous potential in the online environment and feel excited that this will allow us to reach many customers that we are currently unable to reach.