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Once Was

Australian Fashion Industry, Editorial, Interview

Once Was

July 15
Model standing in black pant and white long sleeved top in an empty room with concrete floor for a modelling shoot


Girl standing in an empty room with concrete floor wearing white pant and black top in modelling shoot

Once Was Spring/Summer 2015


I recently met with Tiffany Newman, the PR and Marketing Manager of Once Was when she was visiting Sydney. This Melbourne label has recently undergone a metamorphosis in the Australian fashion industry previously known as Spencer Lacy. The new name was chosen specifically to pay homage to their existing loyal following.

She describes Once Was as a label which places great importance on quality and originality. The designer behind Once Was is Belinda Glynn who describes the Once Was woman as worldly and smart. One who expects versatility in her wardrobe. She is a woman who likes to invest in quality and seeks out designs that have seamless wearability which suit her lifestyle.

Enjoy xx


We don’t seem to understand that we should be investing in local Australian designers who are working hard to create quality design. There are so many talented and creative people here. I want to see designers receive the acclaim they deserve.



What inspired the label Once Was?


We look to our local designers, like Maticesvski and take inspiration from Alice McCall. From a design inspiration Belinda is interested in women around her. She takes inspiration from influencers, bloggers and key designers and is interested in the community building aspect.

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