Aurelio Costarella Archives – Label MinistryLabel Ministry

Australian Fashion Industry, Editorial, Fashion Designer, Interview, MBFWA, Photography, women

J A N N A J O N E S

June 1

There are always people who are keen to see you fail, those who are indifferent and those few gorgeous souls who will support you unconditionally, push you to do better and ultimately drive you forward.

Janna Jones

What is the philosophy behind your label?

The J A N N A J O N E S brand aims to bring the strength, styling and sophistication of European luxury leather goods to the international market (from an Australian base).

The Australian market is unique. Unlike Europe we are unwilling to pay thousands of dollars for a trend item that we will wear a handful of times and then archive. Nor do we pack away our S/S wardrobe and then pull out a completely different A/W one.

The fashion conscious Australian public want quality pieces that have the ability to stand alone, work with the latest trend and can also be styled with much of what they already possess in their wardrobe.

JANNA JONES strives to facilitate the luxury experience by ensuring the provision of high quality leather, silk satin lining and matching dust bag, pressed branding, customised hardware, authentication cards and eternal style at a more accessible price point.

What is the inspiration behind your label?

Accessories are limitless; I pull inspiration from culture, architecture, art, various design mediums, music, engineering etc. Handbags in particular are the ultimate attainable luxury. They are resilient of seasonal trends, and irrepressible by variations in location, climate, culture, politics, religion, diet and age. That in itself deserves global adoration.

Australian Fashion Industry, Interview

Aurelio Costarella

May 16

I don’t subscribe to ‘FAST’ fashion or what I like to refer to as “landfill” fashion … cheap, disposal and anything but sustainable.

What is the philosophy and inspiration behind your label?

I am inspired by vintage finds, listening to their stories, letting the memories unfold. Legendary Hollywood starlets and random songs on my iTunes. I am driven by the design process, each thematic collection is an exploration that moves seamlessly from one season to the next. I focus on textile development, detailed cutting and quality craftsmanship.

With a distinctive handwriting that ranges from trademark delicate silk chiffon gowns, intricate handcrafted beadwork, embroidery and sharp tailored suits, the Aurelio Costarella brand is a luxurious offering of classic pieces with a contemporary edge.

This same philosophy is employed across all marketing and branding ideas, imagery and events.

Who are the people from whom you take inspiration and whom do you most admire within your industry?

The 1920’s was a revolutionary era for fashion and signalled a far more modern way of dressing. Women were no longer restrained by corsetry. The silhouette changed to allow a softer approach. The introduction of bold colours and embellishments allowed women far more flexibility, creativity and freedom in the way they dressed. Garments became far more opulent and experimental thanks to the likes of designers such as Coco Chanel and Paul Poiret.