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Australian Fashion Industry, Editorial, Photography, Styling

Colouring In

April 6

If you put something together and it doesn’t look so good, the fashion police are not going to come take you away. And if they do, you might have some fun in jail.

Iris Apfel

The wonderful American Style Queen, Iris Apfel, commenting on how women combine the elements of good dressing …

well, after all, Iris should know …

Who better than Iris to show us all how to put the ultimate in fashion craziness together with some other garments which equals perfection?

Our current world is so homogenised in every way. And the way we dress has become a victim to it. Whatever happened to wearing crazy colours, either on their own, or together? I have styled many people over the years who have been afraid to wear colour. Want to add colour to your wardrobe? Here’s how.

Remember that colour does not have to be always worn near the face. It can be introduced into an outfit with colourful shoes or a handbag.

Wear colours that make you feel good and remember that as we age, hair colour and skin tone changes. Revise your colour choices often. Finding confidence in this ability is how we all secure a connection with our own confidence and creates our sense of wellbeing. Be prepared to take a “fresh look” at yourself and reassess how you can improve your image. If you’re not comfortable wearing colourful garments introduce colours through nail varnish, lipstick or your hair!

Model with blue hair standing in colourful skirt and top with high heeled white shoes for a campaign shoot.

Photography & Styling | Karlstrom Creatives

Colour does not have to take the form of block colour. Sometimes we look better in plain colours or colours that are infused within a pattern.

If you prefer to wear plain, block colours because you feel they suit you better, try introducing patterns and interesting prints through cute shoes and handbags. Another idea is the simple layering of colour underneath another block colour, such as white or black. I like to call it ‘colour referencing’.

Remember, all you are trying to achieve is a “joining of the dots” effect – a visual reference of design and colour, continuity and harmony.

Colourful tops, and even tops with a blend of more muted colours, can look great underneath plain understated jackets.

An outfit of block colours works a treat with a gorgeous pair of leopard print ballet flats and a stylish Gucci handbag! Things do not necessarily have to match but there does need to be a marriage of harmonious elements and colour tone. Tonally they work together and there is enough visual space between the two items to make the combination work. The natural balance of the outfit then becomes effortless and an understated elegance of good quality and taste becomes the highlighted theme.

All beautifully constructed outfits and exceptional dressing comes down to the combination of colour and texture, and the ability to achieve the all-important balance of proportion.

It is always a good idea to be generally aware of what is trending, not because your individual style depends on this, but because it allows you to have a choice of product in every season to add different elements of value to your wardrobe.

Picture of a girls face with clear round plastic sunglasses in a 1950's style showing the reflection of the surrounds in the lenses with bright red lipstick.

Photography & Styling | Karlstrom Creatives

If you wear black or grey, wear colour that compliments your main palette. Try to move outside of the normal combination. For instance, lime green and acid yellow are exceptionally beautiful with black. Gerbra pink is divine with charcoal.

If you are teaming these items with jeans or casual trousers, bring the reference of colour from the top of your body (ie. lime green top), down to the feet with gorgeous flats in a tonally appropriate colour, or paint your toe nails in a tonally balanced shade in open-toed heels.

Introduce visual depth and weight and experiment with colour, tone and texture.

Adhering to these general rules will mean that you achieve a lovely balance in your wardrobe that you will be pleased to visit every day!

Until next time,

Jade xx

Australian Fashion Industry, Editorial, Global Fashion Industry

NarcisSista Fashionista

April 1

“Fashion is the armor to survive the reality of everyday life

Bill Cunningham

I’ve always loved the word Fashionista, even though it is not young any more and has been totally overdone now.

How about Narcissista Fashionista? A little ugly I feel but in some cases, unfortunately does have a ring of honesty about it?

This article is not your conventional article about one’s love of fashion, although the author is most certainly a lover of not only fashion, but the industry itself. Perhaps I am one of the greatest lovers of fashion of all time. Every now and again I feel the need to express something that is really bothering me. Something I believe is affecting us all on some level.

As a woman who loves fashion, and wears it with pride and excitement I appreciate it as an art form. I revere the designers whose souls bleed passion and despair, and very often, blood, because they are so in love with their chosen trade. Business people they are often not, without the obvious trials and tribulations of learning, but without doubt, human fountains of talent and commitment to the industry they adore. That in itself captures my personal respect and dedication. And my desire to support them and become their complimentary PR company.

As a small child, I changed my outfits multiple times in a day. Why? Because I could.

I have no idea why I have always been so drawn to fashion. I was a little girl who loved colour, pattern, looking pretty and the very feel of a different fabric on my skin. Not to mention the obvious attention that I received from people around me when they noticed that I had created a gorgeously cute and colourful outfit which provided a visual spectacle. Remember of course, I was only five years old, so the scenario was a simple one.

As I became older, my love of fashion matured and grew with me. I realised that it was the key to one’s individuality and the express permission we give ourselves to authentically adorn the world with our chosen cloth.

Once upon a time, the concept of such was a given. The world of fashion and our chosen favourite fashion designers allowed us to explore the idea of individualism fully. We revelled in the idea of being happy with the way we looked and improving upon it. We did not feel the need to look twenty-five for our entire lives. We were not worried that if we had a line on our face that we might, and probably would be, put out to pasture. We knew that wisdom and life experience counted for something, and that when the journey of our lives started to show on our faces, it was something to be proud of. We did not spend money that we didn’t have on botox, injectibles, or augmentation of body parts that we did not need or could easily afford. I am not totally against these procedures, but I do believe that too much work can make us look like aliens to ourselves and others. We did not always obsess about all the hidden parts of ourselves, that no one even really sees or even wants to see, years ago. Correct me if I am wrong, but it almost seems like we have become totally obsessed with the parts of ourselves which are quite private. It seems normal to me now that nearly every second person sports at least one tattoo, piercing or very often both.

The value system and the things that we placed importance upon did not demand the spring of eternal youth, as it does now. Colouring our hair, colouring in our skin like colouring books, and creating hairless bodies and landscaping private pieces of ourselves so that we may be more acceptable to others, has almost become a full time occupation outside of our working lives.

No. We concentrated more fully on being the best we could be by developing ourselves, not changing our appearance.

When our culture, our society and our lives were culturally healthier than they are today, we used fashion to provide us with the vehicle we needed to develop our self confidence and underpin our creative expression of self through the unique canvas that God graciously gifted us.

Our desire to dress and our enjoyment of such created important growth and sustainability of local and global fashion industries. This growth provided ongoing opportunity for our wonderful creative minds to freely design, as individuals, and dare I say, created thousands of jobs. It afforded an atmosphere where confident designers could be inspired, driven by their own passion and be encouraged to create without the tsunami of suffocation caused by the commercial pressure to succeed and the current unsatisfactory model of mass fashion consciousness.

We were not stuck in the gridlock of limited choice and the destructive habit of purchasing fast, furious collections of fashion that flood our shopping malls at all too regular intervals.

We are continuously fed these sub-quality lines of fashion by the likes of fashion giants and seem happy to justify or just ignore the damage to our local industry, because they are cheap and feed our constant need for newness and crude consumerism. But that is the problem. The greedily take up the most prominent spaces in our shopping malls and steal our annual fashion spend.

The question is why?

Why have we forgotten our own? Why don’t we support our own breed of wonderful, unique, individual designers who used to have the courage to open stores and bravely show their collections every season?

I have the answer for you. It was because they knew that we would support them.

Sadly that is not the case any more. We can’t be bothered. Our fashion economy has become homogenised, crippled, and quite frankly pretty uninteresting. I believe that part of the problem is that we are expected to be happy wearing some or much of this limited offering and therefore are also expected, by-and-large, to be happy looking like everybody else.

To finish this article on a high note however, I am very pleased to report however that my recent visit to Melbourne Fashion Festival inspired me. I saw many wonderful collections, and witnessed much wonderful emerging talent. Young designers will full hearts and great enthusiasm for the industry they love.

Looks like the rules might just be starting to change … Hallelujah!

Until next time,

Jade xx

Australian Fashion Industry, Editorial, Melbourne Fashion Festival, VAMFF

VAMFF Melbourne 2016

March 16

Models promoting the Virgin Australia Melbourne Fashion Festival 2016.

Well. Here I am in Melbourne. March 2016. VAMFF. Virgin Australia Melbourne Fashion Festival. It’s been a hell of a week for a few different reasons. Travelling interstate for a week of fashion frenzy is, for any seasoned fashionista, and I guess I could call myself that, a hard slog. The “four seasons in one day” Melbourne weather took us from an unprecedented heat wave at the beginning of the week to full on rain a few days later. A pleasant but unexpected development. But! I have to say … well done Melbourne! What a great week. I moved gallantly through the week, albeit with moments of exhaustion, with equal doses of sheer determination and pure adrenalin. I have attended eight events, with some more to come, the last of which was Discovery Runway. I love the established designers, and I truly feel that nobody could love designer clothing and our amazing home grown designers more than I do. (I mean, really, who writes about this subject more than I do!) However, anyone that knows me well will know that the support and nurturing of emerging designers and their creative teams is where my true passion lies.

Anyway, back to VAMFF. Tonights Discovery Runway was a selection of eight Melbourne emerging designers who were invited to showcase their collections in the foyer of the Melbourne Museum, the new home of VAMFF. Four of tonight’s emerging designers have recently been showcased by Label Ministry as a vehicle of support and an offering of virtual love!

ASSK, Article. by Courtney Holm, Amxander & Lois Hazel stood out for me tonight, of course, as I have been pouring over their interviews and collections for weeks now. Not only that, I have developed a rapport with these designers and have read with interest and affection their perspective on the world we live in, and their representation of it through the creation of their fashion labels. It is always an honour for me to interview these designers, as for the most part, they are grateful, respectful, and genuinely humble in their quest for support. They speak with honesty and transparency about the struggles of being an emerging fashion designer, where larger egos, and unsympathetic ears are often the mainstay of their business interactions. They share their hopes and dreams, the stories of their educational journeys, and how they aspire to design in the same vein and success as their industry icons.

I hope my voice, both in the literal sense of the word and in the form of my editorials brings them the kind of support which is so desperately needed for their guaranteed success. It is extremely heartening to me to hear of their gratitude, and be on the receiving end of their heartfelt thanks.

The love of their trade, their genuine concern for the future of our planet, and their continued efforts to shape a world in which we can all co-exist touches something deep inside me. Draping ourselves in beautiful fabrics, and accessorising ourselves in ethical and sustainable product because of the efforts these young people is something I feel immensely proud to be part of.

I hope that my work becomes their very own public relations voice.

One that is loud. One that is heard. One that makes the difference.

To everyone who participated in the Discovery Runway tonight.

All Hail …

I had the pleasure of interviewing some of them …

ASSK

ASSK is an anagram of the designers initials. Sarah Schofield and Agatha Kowalewski. The girls have been living in Paris working in the fashion industry for a few years. Sarah was working at Louis Vuitton, and Agatha was working as a stylist when they started ASSK in 2013. Their business and studio are based there and they have press offices in Paris and in NY.

Both girls are originally from Australia, and Melbourne especially has remained really important to ASSK.

They sell through Distal Phalanx in Melbourne, and have a really strong base there.

Their label has been heavily influenced by technology and internet culture.

The internet has always played a big part in the ASSK brand. Agatha and Sarah first connected on the internet and worked with Melbourne artist Oliver van der Lugt over the internet for two years before they met.

Their first four collections were sold via the internet over look books to people they didn’t know. In places they had never visited.

This interconnectivity through technology has been very important to them.

Label Ministry recently interviewed ASSK.

LOIS HAZEL

Lois Hazel graduated from RMIT’s Bachelor of Design in Fashion with first class honours in 2012. She then left Australia to work for the New York design house, Marchesa, and Iris van Herpen in Amsterdam. Lois returned to Australia, and her home town Melbourne in 2014. She launched her first capsule accessories range, and then her debut collection “Frayed” in 2015. She is passionate about ethical and sustainable practices, and hopes to bring positive change to the fashion industry by donating five percent of her profits to One Girl Australia.

She loves the fashion industry, but unfortunately feels that it does have its ‘fake’ moments. She says “only a small percentage of those involved really get the credit they deserve. I really want to make sure that in my practice people get the credit they deserve. I want to show my consumers not only where everything is made, but also that they can see it is a team effort”.

Label Ministry recently interviewed Lois Hazel.

AMXANDER

Model standing in front of a red wall dressed completely in black but wearing a donkey brown jacket with hoodie.

Amxander. Spring/Summer 2015

I have always been a fan of designers who tackle the menswear side of things. I feel that menswear is a part of the market, particularly in the emerging sector, which has been, and still is, under represented, at least by local designers. Talent like this, I haven’t seen for some time. It’s wonderful to think that the dressing of the modern man is being catered for so beautifully. The main thing I love about this label is just simply it’s wearability. No fuss, manly, well tailored, nicely detailed, tasteful and well, I think pretty close to perfect.

It is a privilege for me to be able to write with such genuine enthusiasm about the talent of these young, upcoming, positive, talented, gracious, emerging designers. It is the red passion which fills my veins.

I just had to ask Mr Amxander himself, the questions that were burning a hole in my fashion week head.

Meet Amxander by Label Ministry.

ARTICLE. BY COURTNEY HOLM

Courtney graduated with First Class Honours from the University of Technology Sydney and her debut at L’Oréal Melbourne Fashion Festival in 2013 led her to re-locate to Melbourne. It’s not hard to see why I loved interviewing Courtney, a young, dynamic, talented designer, who seems to have boundless energy. Not only is she putting a collection on the runway at VAMFF in a couple of days, she also got married a couple of weeks ago. And I thought I was busy!

She is described by NJAL (Not Just A Label) as “the designer and director of sports-luxe Australian menswear label”, and that her “label is distinct for its assimilation of pop-culture street styling, elemental sportswear and tailoring details”, which is “designed and hand produced in Melbourne, injecting a fresh equilibrium of functional, high-end fashion into a niche menswear market”. And, “her use of varied materials, such as polyurethane plastics, luxury knits, sportswear and hard-wearing materials with quality cottons, silks and wool give each piece inner softness with an overriding masculine exterior. The amalgamation of high fashion detailing with sportswear and street style makes a bold statement while the prevalence of functionality, style and fit ensure a wearable outcome for a discerning customer”.

Article. by Courtney Holm. The interview by Label Ministry.

Until next time,

Jade xx

Australian Fashion Industry, Fashion Designer, Interview, Melbourne Fashion Festival

Lois Hazel

March 10

With a philosophy grounded in a desire to create timeless pieces of quality, texture and intricacy, Lois Hazel, aims to bring honest pieces with a unique touch to her customers.

Model standing on Sorrento Beach in blue wide leg pants with a white top with shoe string straps with bare feet with the headland behind her.

How would you describe your label?

Timeless, textural pieces with unique detailing.

I believe you find inspiration in “subversive art”. What does this mean for your garments and your collection as a whole.

I think for me it helps me build my collections around a concept. Starting with a point of interest such as pleating, a certain texture or maybe even just a point of inspiration taken from the world around me. I feel I am able to really push my boundaries as a designer and come up with something unique and original.

Model wearing Lois Hazel. Long maxi skirt, cream skirt with frill hem detail over the long skirt, blue sleeveless top with frill peplum and navy three quarter length jacket with wide lapel.

Do you believe that fashion and art belong together on the runway?

Definitely, I feel the runway gives designers a platform where they get to create a world. To show their pieces in complete fullness and how they were envisioned. It gives us a way to draw our audiences in and let them see into our world.

I believed you have worked with Marchesa, Iris Van Herpen, Marianne Kemp and ByBorre. Was there a common thread of inspiration that developed your fashion ethos?

I wouldn’t say there was a common thread, but rather through each of these experiences I discovered more and more about who I am as a designer. Every single one of these designers and artists let me see how they worked. I was able to discover so many different techniques and systems. I found ways to do things and also found ways to do things that in theory shouldn’t be done. From everything I learnt I was able to create a practice that worked well in and that I was proud of.

Describe your time and experience at the Paris American Academy.

My time in Paris was truly magical. It is such an incredible city and to be able to study there was amazing. I was able to learn from people who had worked for one of my idols, Madame Gres, and learned to appreciate what couture has brought us in fashion.

Relating back to the question about art and fashion, I feel my time in Paris really let me appreciate the art that has gone into and still goes into fashion.

I do believe fashion is a form of art, especially when you truly take the time to appreciate the aspects of design, construction and even the mathematics involved.

Model wearing Lois Hazel in a beach setting with honeycomb caves behind her in a loose fitting v neck top with matching skirt.

What do you love about the Australia fashion industry?

One thing I really admire is the community we have here. I am very lucky to be surrounded by such a creative community where so many are willing to help and share ideas with each other. Helping each other out is extremely important. Being invited to show at this years Virgin Australia Fashion Festival as part of the Discovery Runway indicates the support Victoria has for young designers.

What do you feel we could do better?

By bringing more production and manufacturing back to Australia. I would love to be able to contact industrial weavers from Coburg, or work with local milling companies.

I remember when I was living in Amsterdam I caught a train to the Tilburg Textile museum. I received the opportunity to learn how to weave my own fabric, and how to use knitting mills and other incredible machinery. During my time in New York I was blessed to learn about pleating, beading, fabric dyeing, as well as enjoying the broad choice of available fabrics.

Do you feel that the Australian consumer could better support emerging designers?

It’s always hard with new labels, as people don’t really know much about them.

Obviously I would love everyone to support emerging designers and buy our stuff straight away.

But I do understand it is essential to build trust and a good rapport with consumers.

In saying that though we are lucky to have individuals like yourself.

Thanks Lois! Glad you appreciate my work!!! Very sweet!

For everyone who would like to support emerging designers, follow Label Ministry!

Other people who support the emerging market are, The Fashion Journey, Broadsheet, and other publications who are helping us get our names out there.

Model standing on Sorrento Beach in blue wide leg pants with a blue top with peplum flare design with bare feet with the headland behind her.

What does Melbourne mean for you?

My Home. I really love Melbourne, it is a beautiful city and has a lot to offer. I feel very lucky to live here and have it as my base.

Your designs have a freshness and an innocence to them. Have you deliberately designed your collection in this way?

I wouldn’t say I have. For me I let my designs just happen. It’s always very free at the beginning and then once I have a concept in mind I just go with it and see where it ends up. I don’t have a set direction that I want to take my collections in but rather just see where they take me. Maybe that sense of natural wondering brings this innocence and freshness about.

They slowly evolve out of a random thought, an image, a beautiful textile or a moment of clarity.

Where do you source your fabrics?

I mainly source my fabrics from a New Zealand company called Wall Fabrics who have an office in Melbourne. I was also lucky to find an incredible fabric store in Bali last year. It was there that I found a lot of the silks seen in “LINEAR”. I hope one day to go back and find some more of these beauties! One day I hope to be able to create my own textiles working alongside world renowned weavers.

Model wearing Lois Hazel in a beach setting with honeycomb caves behind her in a loose fitting v neck dress with frill hemline.

What is your opinion on ethical and sustainable fashion?

I think it is extremely important, and I am happy that it has become an important topic for discussion. As a designer I have a responsibility to look after all my contacts. Fashion is such a powerful and influential industry. If any of us were to disregard the impact it has on us environmentally and socially we would bring much harm to the world around us.

Ethical and sustainable fashion practices are a necessary discussion for both individuals within the industry and consumers.

Where are you garments made?

I am proud to say that all Lois Hazel garments are made here in Melbourne. I am lucky to work with a variety of different companies as well as have the time to produce a number of styles in house here in Fitzroy.

Who is the Lois Hazel women?

I like to see her as fun, and wanting to invest in her wardrobe. She is aware of the world around her, and takes interest in the effect her choices have.

Model at Sorrento beach standing barefoot on the sand wearing a Lois Hazel cream skirt and cream top with shoe string straps.

What defines the Lois Hazel label?

I would say a desire to create timeless pieces with unique detailing that were developed and produced in a sustainable and ethical manner.

Do you believe that Australian women dress well?

I do, and I love how here in Melbourne you see so many different styles.

If you could bring about any particular changes within the Australian fashion industry, what would they be?

Bring more production back to Australia. Not only in manufacturing but also in fabric production, dyeing, and weaving.

We have so much potential, talent and live in such a unique land.

The back view of model standing on Sorrento Beach in blue wide leg pants with a white top with shoe string straps with bare feet with the headland behind her.

What is your view of fashion collaborations?

I think they are great! There are so many people out there with different views and talent! Being able to work together really allows for things to mature and evolve.

What do you see as the future of the Australia fashion industry?

I see consumers becoming proud to wear Australian made goods!

I also hope to see the recognition of more of our talent around the world.

We are lucky to have individuals like Ellery, Zimmerman and Maticevski paving the way.

Who are your favourite international designers and why?

I wouldn’t say I have a solid favourite, but I admire the works of a number of different designers. I love the couture collections from fashion houses such as Dior, Chanel and Valentino. Their work is inspirational.

Do you see yourself as expanding to overseas markets?

I do, and I hope that this year I’ll be able to start the journey.

Studio shot of the back view of model Dijok Mai standing in a black Lois Hazel jacket.

Do you think raising the awareness of the Australian consumer would help to ease the difficulties of being an emerging designer?

Definitely. Consumers are what really run this industry. Their support of emerging designers would go a long way to helping us achieve more faster and easing the pressure we feel in the early years.

If you could suggest ways to support emerging designers as a whole, what would they be?

I think making the time to go to events like the Discovery Runway or keeping an eye out in the Fashion Journal for us, and any blogs that focus on introducing emerging designers to the public.

Yes! Yes! and Yes! Bring it on!

What is your view of social media. Do you see it as mostly positive?

I think it is great! Especially Instagram which has already brought me so many great opportunities and linked me up with a variety of different people.

As a emerging designer my budget is limited for marketing, so having a platform like Twitter, Instagram and Facebook is wonderful.

Studio shot of model Dijok Mai sitting on a white stool modelling Lois Hazel, wearing blue wide pant and white top with shoe string straps, flat white sandals with black elastic detail.

What is your opinion of people who describe the fashion industry as fake?

I love the fashion industry, but unfortunately it does have its ‘fake’ moments. Only a small percentage of those involved really get the credit they deserve. I really want to make sure that in my practice people get the credit they deserve. I want to show my consumers not only where everything is made, but also that they can see it is a team effort.

How do you feel about fast fashion, and the impact it has on a label such as yours?

My hope for fast fashion is to see it become more sustainable and ethical.

Obviously it does make it harder for me when something can be offered at a more affordable price, but I feel as an emerging designer I have the opportunity to do things differently and create a uniquely diversified product.

So my lovelies, the next time you’re thinking of buying something, check out Lois Hazel.

Accreditations:

Photographers | Anthony Tosello | Kim Mennen | Kristy Milliken

Stylist | Julia Sarteschi

HMUA | Brooke Pearson | Emma Gillett

Creative Direction | Violette Snow

Models | Dijok H. Mai | Sarah Baxter | Georgia Asapwell | Madeleine Rose Tudor

Other:

Until next time,

Jade xx

Australian Fashion Industry, Interview, Swimwear, women

There She Glows

January 11

Rebecca Colalillo modelling on seaside rocks for her new tanning product GlowbyBeca.

From the editor’s desk …

Last year in April, I met a lovely vivacious woman in the Star Lounge at Mercedes Benz Fashion Week in Sydney, by the name of Rebecca Colalillo. As we exchanged the usual chit chat that one does when meeting someone new, she filled me in on what connected her to Australian fashion week, and the vision of her burgeoning dreams. MBFW 2015 for Rebecca, meant the exclusive tanning of the runway models for Australian Sydney fashion designers/sister duo, Summer and Liberty Watson, known as Watson X Watson and their show, Day Walker at Carriageworks.

Bec is the brains behind the amazing product, GlowbyBeca. A natural tanning product, 100% natural DHA combined with animo acids. It is not absorbed into the body and is non-toxic. This ensures that a healthy product is sitting on the skin. Her product and services can now be enjoyed at her newly opened tanning salon in Paddington.

Bec recently worked her tanning magic on me, and my bridesmaids for the highly anticipated Label Ministry wedding, Love & Nuptials. Having very fair skin, I was a little worried that I would look anything but myself. It was essential to me that the result looked natural. Beautifully subtle but effective, Bec promised me that I would be ecstatic with the result. She was right. I was!

We caught up recently. And this is her story.

Until next time,

Jade xx

It’s More Than Just A Tan .. it’s a confidence booster! Life is too short not to be glowing through it!

Rebecca Colalillo, Founder of GlowbyBeca.

How did you start out in the beauty industry?

I have always had a passion for the beauty industry. From a young age my Mum would take me along to her appointments and I always knew that was the field I would work in. I did an apprenticeship with my local Day Spa and worked with them for three years before I received an opportunity to open my own salon within a hairdressing salon in Horsely Park. The Beauty Lounge opened it’s doors in December 2005. To this day it is still running successfully with a team of three therapists.

What inspired you develop GlowbyBeca?

I had a vision of creating a product that would allow people to feel confident so they could put their best foot forward in the healthiest way possible!

Australian Fashion Industry, Editorial, Interview, Photography

Kay Sukumar – A Most Beautiful Eye

September 1

Model being photographed under an open pergola wearing white pants and a cropped black top with long brown hair.

If you love photography then this is a story you will love, and a name you will wish to familiarise yourself with …

Kay Sukumar is one of Australia’s very talented fashion photographers.

His work is sharp and creative and is somehow executed differently, although I cannot even define myself in which way. I find his work engaging to the degree of studying the image long after I need to to understand the context.

The lighting and story telling in his images, is one of the components I feel he captures better than most and creates a significant point of difference.

He is heavily involved in fashion photography, although he dabbles in health and beauty also.

No matter what the brief, Kay delivers.

Magnificently. I asked him what he believes sets his work apart from his contemporaries …

Enjoy xx

I feel my work is “very moody”, oftentimes sensual, and full of story telling.

I crave to create the engaging. So many things go through my head when I am taking a picture. Is the image interesting enough for me to want to be in it? Am I telling the right story? How can I do this differently?

Every image that I take is my vision. My photography is the way I see the world and over the years I have seen my taste and vision grow. It is much like self discovery and the more I shoot, the more I learn about myself and the world and it’s a very liberating feeling.

Australian Fashion Industry, Global Fashion Industry, Interview, Models

Model Mini Moment … Elise Faust

June 6

Photograph of Elise Faust. Face shot. Vivienne's Model.

Elise Faust. Photography by Yazzi Williams.

Shopping for clothes and shoes is one of her favourite things to do. She is constantly buying new items and says about herself, that she “just can’t get enough”.

Who are the people from whom you take inspiration and whom do you most admire within your industry?

I take inspiration from Cara Delevingne. I also admire Jennifer Hawkins for her achievement in winning Miss Universe and being able to branch into other areas of the industry through having her own brand of swimwear – COZI by Jennifer Hawkins.

Australian Fashion Industry, Interview, Models

An Hour With … Emelia Roberts

May 28

Emelia Roberts urban photo shoot sitting on the curb in a suburban street in wet look pants and beenie

Social media has encouraged the population to gain a greater access to ideas and looks. I love the fact that social media has contributed so powerfully to the fashion industry.

Who are the people from whom you take inspiration and whom do you most admire within your industry?

I love Elle McPherson. She is gorgeous. Every photo is a great shot and on the catwalk she is mesmerizing. I admire her business concepts – her latest, super Elixir, which is an alkalizing drink remedy. Other models I love are quirky Mimi Elashiry and Steph Claire Smith. Both are famous on Instagram.

What do you think of today’s street fashion?

I love how social media has changed and developed street fashion. I love the look because it’s sassy, chic and easy.

What is your advice to young women and the way they dress?

Always wear clothes that make you feel confident and follow your own rules.

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