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Australian Fashion Industry, Editorial, Events, MBFWA

Mercedes Benz Fashion Week Australia 2016

May 26

Standing in front of the promotional board at Carriagework for Mercedes Benz Fashion Week in Sydney.

Last week I aged about five years. Just as well I was wearing my new Pradas. Like Anna Wintour. Except that I wasn’t wearing them to be cool. No. Just to cover up my very tired face.

This was our last day at Carriageworks, the sun was going down on the event for this year, quite literally.

I loved every single moment!

It is my most favourite week of the year. Strange you might say if it’s my favourite week. Why am I stating negatives? Yes. I can see what you mean. But as wonderful as it is, it is a crazy mix of the greatest excitement you could ever imagine, and the most exhausting of any weeks, all at the same time. It is hype on top of hype. The excitement of seeing the most beautiful people once again, and naturally to catch up in person with all my fashion friends who live all over Australia.

Mercedes Benz Fashion Week 2016 or MBFWA. A phenomenal week of the “work” kind of socialising, meeting industry friends, and of course, the reason we all go … to witness, enjoy and revel in the sheer talent of fashion design that Australia is known for.

An industry event full of buyers, bloggers, fashion journalists, editors, spotters, public relations teams, celebrities, and the Who’s Who of the Australian fashion world. I have lost track of how many shows I watched across the week, but what shows they were.

Opened by the incredible Toni Maticevski in the most inspiring of venues, Bangaroo.

Closed by the legendary, Oscar de la Renta, now passed, but Oh! how ‘The Legend’ lives on. It was full house indeed, and any wonder. Elegance personified is our Oscar, and what a treat is was to be able to be present.

Bangaroo is just an incredible place, period. But for a fashion show? Simply memorable. Most of the other shows were at Carriageworks in Sydney’s Everleigh, and of course, like always there were the “off site” shows, like the one at Bradfield Park in Sydney’s north. Literally under the Harbour Bridge at 9am on a beautiful clear morning, with blue sky and perfectly acquainted by crisp Autumnal air, the Manning Cartell girls did not disappoint. A stunning collection.

Mid week another highlight for me was the McGraw show. Speaking of sisters who never disappoint, I thought this show was beautifully balanced in every way. A great collection. A fun collection. Gorgeous models. Smiling models! Great choice of music and a beautiful happy, original, and unforgettable set!

I proudly tell everyone about MBFWA and my involvement there, because I am truly chuffed at the amazingness we get to call Australian fashion. We are expertly creative and distinctively original in the way we interpret and present fashion. We are a hub of far-away design genius as far as I am concerned and the rest of the world rightly watches in awe when we show our very best Fashionista selves. I will be posting many interviews in the coming weeks about MBFWA Resort 2017 but for now, as a teaser, I thought you might enjoy a taste of my fashion week video gallery.

Until next time,

Jade xx

We are still young but you will never find passion like ours.

LOVE US on Facebook FOLLOW US on Instagram

Australian Fashion Industry, Editorial, Fashion Designer, Interview, MBFWA

Jason Hewitt – Next Generation

May 26

SYDNEY, AUSTRALIA - MAY 20: A model walks the runway in a design by Jason Hewitt at the St.George Project NextGen show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 20, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Last week, I attended Mercedes Benz Fashion Week for the whole glorious week!

It is my most favourite week of the year.

Industry professionals line up eagerly each and every year to view the current landscape of Australian fashion and the ever increasing talent of the emerging designer market.

As always, I am there to champion, encourage, and cover editorially, the high stakes game of Australian fashion. The designers, established and emerging, and their often forgotten, phenomenal creative teams.

It was a great privilege to see these very talented individuals forging ahead in the Australian fashion scene and I can only hope that it continues with great vigour.

“Project NextGen is an initiative that is intended to provide a platform to discover and support emerging Australian fashion designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Australian talent to help them hone a broad range of skills and elevate their profile through industry connections and ongoing business support”.

The winners this year were Anna Quan, Holystone (Renee Sealey), Jason Hewitt, Kaliver (Roni Cross), Monster Alphabets (Sarah Ryoko Watanbe), and Third Form (Merryn Kelly). Judged by the following panel, Edwina McCann (Editor-In-Chief Vogue Australia, Kellie Hush (Editor-In-Chief Harper’s Bazaar Australia), Justin O’Shea (Buying Director mytheresa.com), Emily Weight (Director Fashion IMG Australia), Eva Galambos (Director & Buyer Parlour X), Chris Buchanan (GM Ellery), Donna Player (Merchandise Director David Jones), and Kelly Francis (Fashion Director MADE), we now find ourselves watching the final product. Project NextGen 2016.

Jason Hewitt showed his Resort 17 Collection.

Get out of H&M and Topshop and Forever New, and all that crap. It’s bad for the environment and it’s bad for you. Ultimately it won’t satisfy. Start buying quality, and curate a wardrobe of things you cherish.

That. Is. Style.

Jason Hewitt

Jason Hewitt Resort 17 Collection | Photographer | Stefan Gosatti | Getty Images

What is the philosophy behind your label?

It’s two fold.

Firstly, Every aspect of your business should be as sustainable and ethical as possible and should not define one as a designer.

Secondly, I enjoy creating pieces that I am proud of and which resonate with people.

What is the inspiration behind your label?

Depends really, it’s so varied. I’m inspired by life, but that sounds a bit new-age-hippy for me. I like contemporary art, culture, reading. I was looking at an interview with JW Anderson recently where he said he wants Loewe to come from a place of culture – I think I agree with that. I’m so fascinated by different cultures, and how they’re presented and old traditions are updated. I think that’s what drives a lot of the things I’m interested in.

Jason Hewitt Resort 17 Collection | Photographer | Stefan Gosatti | Getty Images

What do you think of today’s street fashion?

There’s not really much to think. People should wear what they feel good in. It’s not really my place to have an opinion on it (I dress like an absolute slob most of the time) but I do sometimes take inspiration from the way people put things together.

The street fashion thing feels a bit like an Oroborous these days. Trends are taken from the street and then fed back, like a closed loop. I don’t know if that’s going to generate anything new in terms of design so I do wonder if street fashion isn’t just becoming rather watered down … Normcore, a trend so boring it didn’t need to be named.

Lol! (Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing).
LM

What advice would you give to aspiring fashion designers?

Learn how to make clothes, properly, before you start designing them. Take your inspiration from anywhere, but avoid looking at other designers unless it’s for a historical point of reference or a preferred silhouette. Look at other designers work from a construction point of view not design. Go to museums, read books, get off your phone, close your computer and take it all in. The internet is a great resource but it’s not the same as the real thing.

Australian Fashion Industry, Editorial, Fashion Designer, Interview, Swimwear

Aqua Blu … Chase The Sun

May 19

This week is Mercedes Benz Fashion Week … quite simply, one of the most highly anticipated and loved weeks of my year. This year Carriageworks is the chosen venue for MBFWA once again, and it is literally filled to the brim with fashion talent. Naturally, in a country like Australia where our summers are long, our days hot, and our landscape fringed with the gorgeous white sands of the most beautiful beaches in the world, swimwear and resort wear is a very important cornerstone of the Australian fashion industry. Later today, I will be attending the show simply named “SWIM”. Here is the story of Aqua Blu … Love Us & follow us on social media to show your support of these wonderful emerging designers … See live streaming of the show here… Instagram & FB

Enjoy xx

What is the philosophy behind your label?

Our philosophy is confidence, we believe that people should look as good as they feel.

What is the inspiration behind your label?

We are inspired by effortless glamour; we believe that people should feel beautiful when they wear one of our pieces.

What do you think of today’s street fashion?

I believe today’s street fashion feels like a passing fad, I feel there is a lack of statement. Everyone wants to blend in rather than stand out.

What advice would you give to aspiring fashion designers?

It takes a lot of hard work, stick with it, don’t quit and always focus on your aesthetic vision.

Photography | Richard Freeman | Model | Michelle Alan

Australian Fashion Industry, Editorial, Photography, Styling

Colouring In

April 6

If you put something together and it doesn’t look so good, the fashion police are not going to come take you away. And if they do, you might have some fun in jail.

Iris Apfel

The wonderful American Style Queen, Iris Apfel, commenting on how women combine the elements of good dressing …

well, after all, Iris should know …

Who better than Iris to show us all how to put the ultimate in fashion craziness together with some other garments which equals perfection?

Our current world is so homogenised in every way. And the way we dress has become a victim to it. Whatever happened to wearing crazy colours, either on their own, or together? I have styled many people over the years who have been afraid to wear colour. Want to add colour to your wardrobe? Here’s how.

Remember that colour does not have to be always worn near the face. It can be introduced into an outfit with colourful shoes or a handbag.

Wear colours that make you feel good and remember that as we age, hair colour and skin tone changes. Revise your colour choices often. Finding confidence in this ability is how we all secure a connection with our own confidence and creates our sense of wellbeing. Be prepared to take a “fresh look” at yourself and reassess how you can improve your image. If you’re not comfortable wearing colourful garments introduce colours through nail varnish, lipstick or your hair!

Model with blue hair standing in colourful skirt and top with high heeled white shoes for a campaign shoot.

Photography & Styling | Karlstrom Creatives

Colour does not have to take the form of block colour. Sometimes we look better in plain colours or colours that are infused within a pattern.

If you prefer to wear plain, block colours because you feel they suit you better, try introducing patterns and interesting prints through cute shoes and handbags. Another idea is the simple layering of colour underneath another block colour, such as white or black. I like to call it ‘colour referencing’.

Remember, all you are trying to achieve is a “joining of the dots” effect – a visual reference of design and colour, continuity and harmony.

Colourful tops, and even tops with a blend of more muted colours, can look great underneath plain understated jackets.

An outfit of block colours works a treat with a gorgeous pair of leopard print ballet flats and a stylish Gucci handbag! Things do not necessarily have to match but there does need to be a marriage of harmonious elements and colour tone. Tonally they work together and there is enough visual space between the two items to make the combination work. The natural balance of the outfit then becomes effortless and an understated elegance of good quality and taste becomes the highlighted theme.

All beautifully constructed outfits and exceptional dressing comes down to the combination of colour and texture, and the ability to achieve the all-important balance of proportion.

It is always a good idea to be generally aware of what is trending, not because your individual style depends on this, but because it allows you to have a choice of product in every season to add different elements of value to your wardrobe.

Picture of a girls face with clear round plastic sunglasses in a 1950's style showing the reflection of the surrounds in the lenses with bright red lipstick.

Photography & Styling | Karlstrom Creatives

If you wear black or grey, wear colour that compliments your main palette. Try to move outside of the normal combination. For instance, lime green and acid yellow are exceptionally beautiful with black. Gerbra pink is divine with charcoal.

If you are teaming these items with jeans or casual trousers, bring the reference of colour from the top of your body (ie. lime green top), down to the feet with gorgeous flats in a tonally appropriate colour, or paint your toe nails in a tonally balanced shade in open-toed heels.

Introduce visual depth and weight and experiment with colour, tone and texture.

Adhering to these general rules will mean that you achieve a lovely balance in your wardrobe that you will be pleased to visit every day!

Until next time,

Jade xx

Australian Fashion Industry, Editorial, Global Fashion Industry

NarcisSista Fashionista

April 1

“Fashion is the armor to survive the reality of everyday life

Bill Cunningham

I’ve always loved the word Fashionista, even though it is not young any more and has been totally overdone now.

How about Narcissista Fashionista? A little ugly I feel but in some cases, unfortunately does have a ring of honesty about it?

This article is not your conventional article about one’s love of fashion, although the author is most certainly a lover of not only fashion, but the industry itself. Perhaps I am one of the greatest lovers of fashion of all time. Every now and again I feel the need to express something that is really bothering me. Something I believe is affecting us all on some level.

As a woman who loves fashion, and wears it with pride and excitement I appreciate it as an art form. I revere the designers whose souls bleed passion and despair, and very often, blood, because they are so in love with their chosen trade. Business people they are often not, without the obvious trials and tribulations of learning, but without doubt, human fountains of talent and commitment to the industry they adore. That in itself captures my personal respect and dedication. And my desire to support them and become their complimentary PR company.

As a small child, I changed my outfits multiple times in a day. Why? Because I could.

I have no idea why I have always been so drawn to fashion. I was a little girl who loved colour, pattern, looking pretty and the very feel of a different fabric on my skin. Not to mention the obvious attention that I received from people around me when they noticed that I had created a gorgeously cute and colourful outfit which provided a visual spectacle. Remember of course, I was only five years old, so the scenario was a simple one.

As I became older, my love of fashion matured and grew with me. I realised that it was the key to one’s individuality and the express permission we give ourselves to authentically adorn the world with our chosen cloth.

Once upon a time, the concept of such was a given. The world of fashion and our chosen favourite fashion designers allowed us to explore the idea of individualism fully. We revelled in the idea of being happy with the way we looked and improving upon it. We did not feel the need to look twenty-five for our entire lives. We were not worried that if we had a line on our face that we might, and probably would be, put out to pasture. We knew that wisdom and life experience counted for something, and that when the journey of our lives started to show on our faces, it was something to be proud of. We did not spend money that we didn’t have on botox, injectibles, or augmentation of body parts that we did not need or could easily afford. I am not totally against these procedures, but I do believe that too much work can make us look like aliens to ourselves and others. We did not always obsess about all the hidden parts of ourselves, that no one even really sees or even wants to see, years ago. Correct me if I am wrong, but it almost seems like we have become totally obsessed with the parts of ourselves which are quite private. It seems normal to me now that nearly every second person sports at least one tattoo, piercing or very often both.

The value system and the things that we placed importance upon did not demand the spring of eternal youth, as it does now. Colouring our hair, colouring in our skin like colouring books, and creating hairless bodies and landscaping private pieces of ourselves so that we may be more acceptable to others, has almost become a full time occupation outside of our working lives.

No. We concentrated more fully on being the best we could be by developing ourselves, not changing our appearance.

When our culture, our society and our lives were culturally healthier than they are today, we used fashion to provide us with the vehicle we needed to develop our self confidence and underpin our creative expression of self through the unique canvas that God graciously gifted us.

Our desire to dress and our enjoyment of such created important growth and sustainability of local and global fashion industries. This growth provided ongoing opportunity for our wonderful creative minds to freely design, as individuals, and dare I say, created thousands of jobs. It afforded an atmosphere where confident designers could be inspired, driven by their own passion and be encouraged to create without the tsunami of suffocation caused by the commercial pressure to succeed and the current unsatisfactory model of mass fashion consciousness.

We were not stuck in the gridlock of limited choice and the destructive habit of purchasing fast, furious collections of fashion that flood our shopping malls at all too regular intervals.

We are continuously fed these sub-quality lines of fashion by the likes of fashion giants and seem happy to justify or just ignore the damage to our local industry, because they are cheap and feed our constant need for newness and crude consumerism. But that is the problem. The greedily take up the most prominent spaces in our shopping malls and steal our annual fashion spend.

The question is why?

Why have we forgotten our own? Why don’t we support our own breed of wonderful, unique, individual designers who used to have the courage to open stores and bravely show their collections every season?

I have the answer for you. It was because they knew that we would support them.

Sadly that is not the case any more. We can’t be bothered. Our fashion economy has become homogenised, crippled, and quite frankly pretty uninteresting. I believe that part of the problem is that we are expected to be happy wearing some or much of this limited offering and therefore are also expected, by-and-large, to be happy looking like everybody else.

To finish this article on a high note however, I am very pleased to report however that my recent visit to Melbourne Fashion Festival inspired me. I saw many wonderful collections, and witnessed much wonderful emerging talent. Young designers will full hearts and great enthusiasm for the industry they love.

Looks like the rules might just be starting to change … Hallelujah!

Until next time,

Jade xx

Australian Fashion Industry, Fashion Designer, Interview, Melbourne Fashion Festival

Lois Hazel

March 10

With a philosophy grounded in a desire to create timeless pieces of quality, texture and intricacy, Lois Hazel, aims to bring honest pieces with a unique touch to her customers.

Model standing on Sorrento Beach in blue wide leg pants with a white top with shoe string straps with bare feet with the headland behind her.

Lois Hazel graduated from RMIT’s Bachelor of Design in Fashion with first class honours in 2012. She then left Australia to work for the New York design house, Marchesa, and Iris van Herpen in Amsterdam. Lois returned to Australia, and her home town Melbourne in 2014. She launched her first capsule accessories range, and then her debut collection “Frayed” in 2015. She is passionate about ethical and sustainable practices, and hopes to bring positive change to the fashion industry by donating five percent of her profits to One Girl Australia.

How would you describe your label?

Timeless, textural pieces with unique detailing.

I believe you find inspiration in “subversive art”. What does this mean for your garments and your collection as a whole.

I think for me it helps me build my collections around a concept. Starting with a point of interest such as pleating, a certain texture or maybe even just a point of inspiration taken from the world around me. I feel I am able to really push my boundaries as a designer and come up with something unique and original.

Model wearing Lois Hazel. Long maxi skirt, cream skirt with frill hem detail over the long skirt, blue sleeveless top with frill peplum and navy three quarter length jacket with wide lapel.

Do you believe that fashion and art belong together on the runway?

Definitely, I feel the runway gives designers a platform where they get to create a world. To show their pieces in complete fullness and how they were envisioned. It gives us a way to draw our audiences in and let them see into our world.

I believed you have worked with Marchesa, Iris Van Herpen, Marianne Kemp and ByBorre. Was there a common thread of inspiration that developed your fashion ethos?

I wouldn’t say there was a common thread, but rather through each of these experiences I discovered more and more about who I am as a designer. Every single one of these designers and artists let me see how they worked. I was able to discover so many different techniques and systems. I found ways to do things and also found ways to do things that in theory shouldn’t be done. From everything I learnt I was able to create a practice that worked well in and that I was proud of.

Describe your time and experience at the Paris American Academy.

My time in Paris was truly magical. It is such an incredible city and to be able to study there was amazing. I was able to learn from people who had worked for one of my idols, Madame Gres, and learned to appreciate what couture has brought us in fashion.

Relating back to the question about art and fashion, I feel my time in Paris really let me appreciate the art that has gone into and still goes into fashion.

I do believe fashion is a form of art, especially when you truly take the time to appreciate the aspects of design, construction and even the mathematics involved.

Model wearing Lois Hazel in a beach setting with honeycomb caves behind her in a loose fitting v neck top with matching skirt.

What do you love about the Australia fashion industry?

One thing I really admire is the community we have here. I am very lucky to be surrounded by such a creative community where so many are willing to help and share ideas with each other. Helping each other out is extremely important. Being invited to show at this years Virgin Australia Fashion Festival as part of the Discovery Runway indicates the support Victoria has for young designers.

What do you feel we could do better?

By bringing more production and manufacturing back to Australia. I would love to be able to contact industrial weavers from Coburg, or work with local milling companies.

I remember when I was living in Amsterdam I caught a train to the Tilburg Textile museum. I received the opportunity to learn how to weave my own fabric, and how to use knitting mills and other incredible machinery. During my time in New York I was blessed to learn about pleating, beading, fabric dyeing, as well as enjoying the broad choice of available fabrics.

Do you feel that the Australian consumer could better support emerging designers?

It’s always hard with new labels, as people don’t really know much about them.

Obviously I would love everyone to support emerging designers and buy our stuff straight away.

But I do understand it is essential to build trust and a good rapport with consumers.

In saying that though we are lucky to have individuals like yourself.

Thanks Lois! Glad you appreciate my work!!! Very sweet!

For everyone who would like to support emerging designers, follow Label Ministry!

Other people who support the emerging market are, The Fashion Journey, Broadsheet, and other publications who are helping us get our names out there.

Model standing on Sorrento Beach in blue wide leg pants with a blue top with peplum flare design with bare feet with the headland behind her.

What does Melbourne mean for you?

My Home. I really love Melbourne, it is a beautiful city and has a lot to offer. I feel very lucky to live here and have it as my base.

Your designs have a freshness and an innocence to them. Have you deliberately designed your collection in this way?

I wouldn’t say I have. For me I let my designs just happen. It’s always very free at the beginning and then once I have a concept in mind I just go with it and see where it ends up. I don’t have a set direction that I want to take my collections in but rather just see where they take me. Maybe that sense of natural wondering brings this innocence and freshness about.

They slowly evolve out of a random thought, an image, a beautiful textile or a moment of clarity.

Where do you source your fabrics?

I mainly source my fabrics from a New Zealand company called Wall Fabrics who have an office in Melbourne. I was also lucky to find an incredible fabric store in Bali last year. It was there that I found a lot of the silks seen in “LINEAR”. I hope one day to go back and find some more of these beauties! One day I hope to be able to create my own textiles working alongside world renowned weavers.

Model wearing Lois Hazel in a beach setting with honeycomb caves behind her in a loose fitting v neck dress with frill hemline.

What is your opinion on ethical and sustainable fashion?

I think it is extremely important, and I am happy that it has become an important topic for discussion. As a designer I have a responsibility to look after all my contacts. Fashion is such a powerful and influential industry. If any of us were to disregard the impact it has on us environmentally and socially we would bring much harm to the world around us.

Ethical and sustainable fashion practices are a necessary discussion for both individuals within the industry and consumers.

Where are you garments made?

I am proud to say that all Lois Hazel garments are made here in Melbourne. I am lucky to work with a variety of different companies as well as have the time to produce a number of styles in house here in Fitzroy.

Who is the Lois Hazel women?

I like to see her as fun, and wanting to invest in her wardrobe. She is aware of the world around her, and takes interest in the effect her choices have.

Model at Sorrento beach standing barefoot on the sand wearing a Lois Hazel cream skirt and cream top with shoe string straps.

What defines the Lois Hazel label?

I would say a desire to create timeless pieces with unique detailing that were developed and produced in a sustainable and ethical manner.

Do you believe that Australian women dress well?

I do, and I love how here in Melbourne you see so many different styles.

If you could bring about any particular changes within the Australian fashion industry, what would they be?

Bring more production back to Australia. Not only in manufacturing but also in fabric production, dyeing, and weaving.

We have so much potential, talent and live in such a unique land.

The back view of model standing on Sorrento Beach in blue wide leg pants with a white top with shoe string straps with bare feet with the headland behind her.

What is your view of fashion collaborations?

I think they are great! There are so many people out there with different views and talent! Being able to work together really allows for things to mature and evolve.

What do you see as the future of the Australia fashion industry?

I see consumers becoming proud to wear Australian made goods!

I also hope to see the recognition of more of our talent around the world.

We are lucky to have individuals like Ellery, Zimmerman and Maticevski paving the way.

Who are your favourite international designers and why?

I wouldn’t say I have a solid favourite, but I admire the works of a number of different designers. I love the couture collections from fashion houses such as Dior, Chanel and Valentino. Their work is inspirational.

Do you see yourself as expanding to overseas markets?

I do, and I hope that this year I’ll be able to start the journey.

Studio shot of the back view of model Dijok Mai standing in a black Lois Hazel jacket.

Do you think raising the awareness of the Australian consumer would help to ease the difficulties of being an emerging designer?

Definitely. Consumers are what really run this industry. Their support of emerging designers would go a long way to helping us achieve more faster and easing the pressure we feel in the early years.

If you could suggest ways to support emerging designers as a whole, what would they be?

I think making the time to go to events like the Discovery Runway or keeping an eye out in the Fashion Journal for us, and any blogs that focus on introducing emerging designers to the public.

Yes! Yes! and Yes! Bring it on!

What is your view of social media. Do you see it as mostly positive?

I think it is great! Especially Instagram which has already brought me so many great opportunities and linked me up with a variety of different people.

As a emerging designer my budget is limited for marketing, so having a platform like Twitter, Instagram and Facebook is wonderful.

Studio shot of model Dijok Mai sitting on a white stool modelling Lois Hazel, wearing blue wide pant and white top with shoe string straps, flat white sandals with black elastic detail.

What is your opinion of people who describe the fashion industry as fake?

I love the fashion industry, but unfortunately it does have its ‘fake’ moments. Only a small percentage of those involved really get the credit they deserve. I really want to make sure that in my practice people get the credit they deserve. I want to show my consumers not only where everything is made, but also that they can see it is a team effort.

How do you feel about fast fashion, and the impact it has on a label such as yours?

My hope for fast fashion is to see it become more sustainable and ethical.

Obviously it does make it harder for me when something can be offered at a more affordable price, but I feel as an emerging designer I have the opportunity to do things differently and create a uniquely diversified product.

So my lovelies, the next time you’re thinking of buying something, check out Lois Hazel.

Accreditations:

Photographers | Anthony Tosello | Kim Mennen | Kristy Milliken

Stylist | Julia Sarteschi

HMUA | Brooke Pearson | Emma Gillett

Creative Direction | Violette Snow

Models | Dijok H. Mai | Sarah Baxter | Georgia Asapwell | Madeleine Rose Tudor

Other:

Until next time,

Jade xx

Australian Fashion Industry, Bloggers, Editorial, Shopping

Gotta Love Women

March 2

Model Irina Shayk in black dress and glasses with long dark hair.

From the editor’s desk …

I’m sure some women DO shop because they actually need clothes, shoes and bags … I just don’t know any of them.

As a long time lover of designer fashion, and a stylist of many years, I have been thinking a great deal lately about being a woman.

As a woman I love being able to enjoy gorgeous designer labels, makeup, perfume and all the lovely things that are so readily available. I take enjoyment from such things every day.

This started me thinking a lot about the various roles that we have as women and I noted just a few.

We are mothers, friends, wives, girlfriends, mentors, colleagues, nurses, cooks, ironing ladies, confidantes, step parents, counsellors, sports coaches, taxi drivers, stylists, decorators, gardeners, CEOs, marketing directors, volunteers, and ambassadors.

Often we are all of these things in one day. I know I have been, sometimes 365 days in a row.

Women have so many varied roles to play in their lives. No wonder we often feel pulled in many directions and struggle to get it all done.

I thought I would share some information from a group of women I know about WHY women shop.

It will make you laugh.

I certainly found myself in this list. Maybe you will too …

Women Shop because

They are premenstrual.
They have their period.
They are turning 50.
They are turning 40.
Their husband is turning 50.
They found a grey hair.
Their husband is turning grey.
They dented the car.
They need glasses to read texts.
Their husband lot his job.
They found out their child is gay.
They found out their partner is gay.
It is the first day of the school holidays.
Their mother is here from London to stay for a month.
It is the last day of the school holidays.
They are having a fat day.
They are expecting a baby that wasn’t planned.
They just ate a cake in the middle of their diet.
Their mammogram appointment is tomorrow.
Their husband just bought a chainsaw when you are desperate for a holiday?

Sound familiar?

The wonderful sisterhood. Yep, gotta love us.

mwah x

Until next time,

Jade xx

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