“All my pretty ones? Did you say all? O hell-kite! All? What, all my pretty chickens and their dam at one fell swoop?”
– Shakespeare Hamlet
Photographer: Sanny Chong MUA: Bev Wood Model: Erin Hannah Production: Jacqui Brown for The Studio
LM
What is the philosophy behind your label?
OFS
To make clothes that are feminine and desirable.
We focus on wear-ability and tailoring, and aim to create garments that fall effortlessly around the body. We love Western Australia; its attitude, its culture and its landscapes. We just try to embody our beautiful lifestyle into a beautiful garment.
LM
What is the inspiration behind your label?
OFS
Shakespeare used the imagery of a hunting bird’s ‘fell swoop’ to indicate the ruthless and deadly attack by Macbeth’s agents. This old world and savage definition of the phrase, being rapid and fierce action, defines One Fell Swoop. Justifying our belief in the idea that beauty is often born from tragedy.