Leona Edmiston is Australia’s very own Frock Queen …
The Leona Edmiston label is beautiful, wearable, and affordable.
Leona describes her own label as being feminine, easy to wear, and eternally suitable for the urban sophisticate in our ever changing fashion world.
Label Ministry will be catching up with Leona in the very near future for an in-depth interview, but for now here is a sneak peek of last night’s capsule of city glamour to whet your fashion apetite …
… inspired by a shared childhood love of the animal kingdom and a somewhat dark and morbid fascination with the anatomy of creatures and their mystical incarnations.
Runway Ready.
During Mercedes Benz Fashion Week this year, I was privileged to be able to interview some of Australia’s most iconic designers. These interviews will make up a series of articles which will appear on the Label Ministry website in an effort to bring awareness, greater popularity and support to people who year in, year out, dedicate their creative minds and talents to the Australian fashion industry.
This weeks expose is Serpent and the Swan, a Sydney label which has now maintained a strong following and significant foothold within our industry since 2009.
I have a lot in common with Stevie. We’re both relaxed in our styling but we’re also conscious of elements like form and texture. I love the idea of being friends with Stevie. She’s a cool chick!
One of the most exciting things about attending Mercedes Benz Fashion Week this year was the opportunity I had to interview the designer behind Stevie May, Cassie Vecchione.
Cassie who lives in Byron Bay, travelled to Sydney to unveil her first collection for the label, Stevie May admist the hype of fashion week.
Featured Image:
Chanel Caldwell at Chadwicks Photographer Jeremy Choh HMUA Alana Santos
Zoe Van Zanten
Zoe Van Zanten is a Perth stylist. She believes as we do that Perth is a fashion hot spot. Zoe says “there is a wealth of creative talent in Perth, from designers through to photographers and models. What makes Perth a fashion hot spot is that it doesn’t have a ‘style’ like corporate Melbourne, or hipster Sydney, there are all types here of all different fashion styles”.
“…growing older doesn’t have to mean losing your style and getting the same haircut as your husband.”
Phillipa Bingham at Chadwicks photographer Meiji Nguyen Hair Kerryn Wilson MUA Kristen Ashton
EatFashion.NotCake.
Elle Giles is the Perth fashion blogger, and the owner of this beautifully named blog.
As I once lived in Perth, I know only too well how beautiful a city it is, added to which it is simply a hot bed of fashion as far as Australian designers are concerned. So it goes without saying then that any fashion blogger who is amongst it there is a fortunate one indeed. One of them is Elle Giles.
LM
I love your website and blog. What inspired you to create it?
EG
I’ve always loved reading & writing as well as fashion, I studied creative writing at Uni before I dropped out to pursuemy career in styling. We were meant to write every day and blogging seemed like a great way to improve my writing skills with a subject that I had a real passion for.