Editorial Archives – Page 5 of 5 – Label MinistryLabel Ministry

Australian Fashion Industry, Commentary, Editorial

Spray Tans, Acrylics and Vocal Fry

August 12

From the editor’s desk…

I am interested in the exploration and the crucially important examination of why women feel the need to change their looks, and even worse, try to look like everyone else their age. Particularly when they are young, bursting with life’s joys and beautiful to start with.

Ok. I can’t take it anymore.

This obsession with all things false and unnatural being presented to women of all ages, on an almost daily basis. The constant suggestion and forced selling of a standardised image conveyed by the media and its industry partners which we are supposed to embrace as the norm.

I am all for beauty but I can’t keep up with this phenomena which is keeping women financially compromised and more importantly stopping them from being truly happy with themselves.

Don’t get me wrong. I’m all for looking after oneself and making the commitment to be healthy, happy and beautiful for the duration of our lives.

I am prepared to spend real money to look after my hair, my body and my skin, but consistently paying out to actually ruin your natural good looks?

Nope. Can’t condone this one anymore and I don’t care what celebrity is selling it.

I’m talking about our obsession and I mean, obsession, with tweaking every part of ourselves, visible or not, to conform to a standard which quite frankly is anything but natural or even attractive. There I’ve said it. And I and I am feeling much better.

Australian Fashion Industry, Editorial, Interview

Wanna Be Seduce ‘d?

July 28

Jodie Gordon modelling for the Winter Seduce campaign 2015

I recently interviewed the wonderful team at the iconic Australian label Seduce. Magdalena Velevska, the very talented head designer and Abbey Pantano, Marketing Manager. Seduce is a contemporary label, enriched with the plethora of design elements that make it one of Australia’s most successful names. It is known for it’s gorgeous prints, good tailoring, and expansive collections. It is affordable, relevant, and accessible to all women of all ages. I have always loved Seduce. And here’s why.

Enjoy xx

After travelling to Europe in April, I returned home after Australian Fashion Week had finished. I realised that Australian designers have so much freshness … There is something specifically Australian about everything we do. We are so relevant, we have our own style, our own sensibility. Australian designers are amazing!!

… Magdalena Velevska

The Seduce woman knows herself and knows her body. She Seduce woman doesn’t have to be sexy for men, she can be sexy for women, and for herself. There is very much a level of emotional independence for this woman.

… Abbey Pantanto

Makeup Time for Jodi Gordon for the Winter Seduce campaign 2015

Makeup Time for Jodi Gordon for the Spring/Summer 2015 Seduce campaign.

Does the Seduce customer prefer to shop online or in store?

MV & AP

Most of our customers still like to shop in store. Online sales make up about thirty percent of our customer base, but we see enormous potential in the online environment and feel excited that this will allow us to reach many customers that we are currently unable to reach.

Australian Fashion Industry, Editorial, Interview

Once Was

July 15

Model standing in black pant and white long sleeved top in an empty room with concrete floor for a modelling shoot

Girl standing in an empty room with concrete floor wearing white pant and black top in modelling shoot

Once Was Spring/Summer 2015

I recently met with Tiffany Newman, the PR and Marketing Manager of Once Was when she was visiting Sydney. This Melbourne label has recently undergone a metamorphosis in the Australian fashion industry previously known as Spencer Lacy. The new name was chosen specifically to pay homage to their existing loyal following.

She describes Once Was as a label which places great importance on quality and originality. The designer behind Once Was is Belinda Glynn who describes the Once Was woman as worldly and smart. One who expects versatility in her wardrobe. She is a woman who likes to invest in quality and seeks out designs that have seamless wearability which suit her lifestyle.

Enjoy xx

We don’t seem to understand that we should be investing in local Australian designers who are working hard to create quality design. There are so many talented and creative people here. I want to see designers receive the acclaim they deserve.

What inspired the label Once Was?

We look to our local designers, like Maticesvski and take inspiration from Alice McCall. From a design inspiration Belinda is interested in women around her. She takes inspiration from influencers, bloggers and key designers and is interested in the community building aspect.

Australian Fashion Industry, Editorial, Global Fashion Industry

Too Cool for School

July 12

Model with an open shirt modelling with the beach behind her with clear blue sky

Three models on a beach under a hut dressed in red predominantly with clear blue sky behind

Photography/Styling: Karlstrom Creatives Makeup: Chris Chisato Arai

Tick Tock Tick Tock … who’ll be next for the chopping block?

Why is it that an industry with so much talent and so much promise, essentially, does not function as it should?

I am referring to the Australian fashion industry … well, at least part of it.

Recently, I launched a new online platform called Label Ministry. Its purpose, amongst other things is to provide much needed support and exposure to all Australian fashion designers, both emerging and established. This platform provides a stage to showcase the talent and aspirations of our amazing designers and to connect them on a personal level with the fashionistas of the world, and their fashion consumer audience to access a greater level of global exposure, recognition, success and profitability.

In addition to this, the platform is open also to all creative teams who work in Australian fashion, be they models, photographers, stylists and so on.

Australian Fashion Industry, Bloggers, Editorial, Interview, MBFW

MBFW 2015 Serpent & The Swan, Stevie May, Watson X Watson

April 22

Model standing being photographed for Serpent and the Swan

From the editor’s desk …

Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live. Gianni Versace

Well, Mercedes Benz Fashion Week Australia has drawn to a close!

Label Ministry interviewed many wonderful designers across the week at Carriageworks in Sydney’s Everleigh. These will be on the website very soon.

Here is a little peep at who you can expect to see showcased in the upcoming interviews which will include fantastic runway coverage and an intimate discussion with the designers themselves.

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