Jade, Author at Label Ministry – Page 8 of 10Label Ministry

Australian Fashion Industry, Commentary, Editorial

Spray Tans, Acrylics and Vocal Fry

August 12

From the editor’s desk…

I am interested in the exploration and the crucially important examination of why women feel the need to change their looks, and even worse, try to look like everyone else their age. Particularly when they are young, bursting with life’s joys and beautiful to start with.

Ok. I can’t take it anymore.

This obsession with all things false and unnatural being presented to women of all ages, on an almost daily basis. The constant suggestion and forced selling of a standardised image conveyed by the media and its industry partners which we are supposed to embrace as the norm.

I am all for beauty but I can’t keep up with this phenomena which is keeping women financially compromised and more importantly stopping them from being truly happy with themselves.

Don’t get me wrong. I’m all for looking after oneself and making the commitment to be healthy, happy and beautiful for the duration of our lives.

I am prepared to spend real money to look after my hair, my body and my skin, but consistently paying out to actually ruin your natural good looks?

Nope. Can’t condone this one anymore and I don’t care what celebrity is selling it.

I’m talking about our obsession and I mean, obsession, with tweaking every part of ourselves, visible or not, to conform to a standard which quite frankly is anything but natural or even attractive. There I’ve said it. And I and I am feeling much better.

Australian Fashion Industry, Editorial, Interview

Wanna Be Seduce ‘d?

July 28

Jodie Gordon modelling for the Winter Seduce campaign 2015

I recently interviewed the wonderful team at the iconic Australian label Seduce. Magdalena Velevska, the very talented head designer and Abbey Pantano, Marketing Manager. Seduce is a contemporary label, enriched with the plethora of design elements that make it one of Australia’s most successful names. It is known for it’s gorgeous prints, good tailoring, and expansive collections. It is affordable, relevant, and accessible to all women of all ages. I have always loved Seduce. And here’s why.

Enjoy xx

After travelling to Europe in April, I returned home after Australian Fashion Week had finished. I realised that Australian designers have so much freshness … There is something specifically Australian about everything we do. We are so relevant, we have our own style, our own sensibility. Australian designers are amazing!!

… Magdalena Velevska

The Seduce woman knows herself and knows her body. She Seduce woman doesn’t have to be sexy for men, she can be sexy for women, and for herself. There is very much a level of emotional independence for this woman.

… Abbey Pantanto

Makeup Time for Jodi Gordon for the Winter Seduce campaign 2015

Makeup Time for Jodi Gordon for the Spring/Summer 2015 Seduce campaign.

Does the Seduce customer prefer to shop online or in store?

MV & AP

Most of our customers still like to shop in store. Online sales make up about thirty percent of our customer base, but we see enormous potential in the online environment and feel excited that this will allow us to reach many customers that we are currently unable to reach.

Australian Fashion Industry, Editorial, Interview

Once Was

July 15

Model standing in black pant and white long sleeved top in an empty room with concrete floor for a modelling shoot

Girl standing in an empty room with concrete floor wearing white pant and black top in modelling shoot

Once Was Spring/Summer 2015

I recently met with Tiffany Newman, the PR and Marketing Manager of Once Was when she was visiting Sydney. This Melbourne label has recently undergone a metamorphosis in the Australian fashion industry previously known as Spencer Lacy. The new name was chosen specifically to pay homage to their existing loyal following.

She describes Once Was as a label which places great importance on quality and originality. The designer behind Once Was is Belinda Glynn who describes the Once Was woman as worldly and smart. One who expects versatility in her wardrobe. She is a woman who likes to invest in quality and seeks out designs that have seamless wearability which suit her lifestyle.

Enjoy xx

We don’t seem to understand that we should be investing in local Australian designers who are working hard to create quality design. There are so many talented and creative people here. I want to see designers receive the acclaim they deserve.

What inspired the label Once Was?

We look to our local designers, like Maticesvski and take inspiration from Alice McCall. From a design inspiration Belinda is interested in women around her. She takes inspiration from influencers, bloggers and key designers and is interested in the community building aspect.

Australian Fashion Industry, Editorial, Global Fashion Industry

Too Cool for School

July 12

Model with an open shirt modelling with the beach behind her with clear blue sky

Three models on a beach under a hut dressed in red predominantly with clear blue sky behind

Photography/Styling: Karlstrom Creatives Makeup: Chris Chisato Arai

Tick Tock Tick Tock … who’ll be next for the chopping block?

Why is it that an industry with so much talent and so much promise, essentially, does not function as it should?

I am referring to the Australian fashion industry … well, at least part of it.

Recently, I launched a new online platform called Label Ministry. Its purpose, amongst other things is to provide much needed support and exposure to all Australian fashion designers, both emerging and established. This platform provides a stage to showcase the talent and aspirations of our amazing designers and to connect them on a personal level with the fashionistas of the world, and their fashion consumer audience to access a greater level of global exposure, recognition, success and profitability.

In addition to this, the platform is open also to all creative teams who work in Australian fashion, be they models, photographers, stylists and so on.

Australian Fashion Industry, Commentary, Global Fashion Industry, Interview

An Hour with … Chisato Chris Arai

June 29

Model in a photo shoot dressed with native Indian hair and multi coloured patterned jacket

Photography & Styling: Karlstrom Creatives MUA/Hair: Chisato Chris Arai

I am really excited to bring you this interview with Chisato Chris Arai, a Japanese makeup artist who is based in Sydney.

Chisato travels far and wide with her work, namely New York, Paris and Milan fashion weeks every year in addition to her local work in and around Sydney.

With a background in fine arts and formal training for hair and makeup from Hollywood, her phenomenal talent is highly sort after and it is not hard to see why. She has loved makeup since she was young and her work was literally born of a childhood dream. Enormously passionate about her career, she says she will live and breathe it forever!

Her current work revolves around many diverse projects which include editorials, commercials, film and fashion runways.

Enjoy xx

Your inner beauty shows on the outside, so be the most beautiful you! You must take care of both your inner and outer beauty.

What inspired you to become makeup artist?

I have always had a passion for visual art, particularly in make up artistry, even as a kid. I was inspired by and copied the make up of classic Hollywood actresses like Marlene Dietrich and Marilyn Monroe.

Do you travel the world from one fashion week you to another?

Yes! I’m very fortunate each year to be able to make attend fashion weeks in New York, Milan and Paris.

Australian Fashion Industry, Bloggers, Interview

ZhangPasi

June 24

A male and female model walking through the State theatre in elegant clothing

Cissy Zhang and Warren Pasi sitting on a marina in Sydney for a style shoot for their blog

ZhangPasi Duo. Boy in the black Bow Tie and Girl in the Bunny Ears.

I think fashion bloggers have unconsciously bridged the gap between what has always seemed untouchable and created a fashion language everyone can understand.

This week I caught up with ZhangPasi, the Sydney “brother & sister” blogging duo, Warren Pasi, Boy in the black Bow Tie and Cissy Zhang, Girl in the Bunny Ears. If you were at Mercedes Benz Fashion Week in Sydney this year you may have seen them front row yourself!

We chatted about all things fashion and the importance of the emerging and ever changing role of the fashion blogger and other style influencers. We dreamed a little about building meaningful and beneficial collaborations between designers, bloggers, creative teams, and industry professionals in order to bridge the gap between industry and consumers. I think we are beginning to see the importance of breaking down some barriers and having an open and honest conversation about the state of the industry and what we can all do to create a more prosperous one. For Australian fashion to thrive again it is essential that we support our local Australian industry by purchasing and proudly wearing their designs. Anyone that knows me is aware that I believe we have the best designers in the world …

It was wonderful to connect with fashion enthusiasts who love the Australian fashion industry almost as much as I do.

Welcome to our little revolution.

Jade xx

What inspired you to be fashion bloggers?

I would always be flipping through Vogue looking at the editorials and one day decided to create my own to be creative and show my personal work to the world.

I really just fell into fashion blogging after studying fashion design.

How did you come to work together as the ZhangPasi duo?

CZ & WP

We actually met at Mercedes Benz Fashion Week 2014. Although our blogging personas are brother and sister, we are not actually related! We did our first collaboration in late 2014, wearing Lobelia Couture and Vivienne Westwood and a pair of bunny ears each. It was such a great shoot. Every time we worked together, we were completely in sync and had the same vision for our blogs. We decided to become a blogging duo in March 2015.

Australian Fashion Industry, Interview, MBFW

One Fell Swoop

June 23

Model walking and being photographed in the full sunlight against a white wall wearing a black pant and black winter jacket with white shirt and heels

“All my pretty ones? Did you say all? O hell-kite! All? What, all my pretty chickens and their dam at one fell swoop?”

– Shakespeare Hamlet

Photo of a model standing against a white wall with head tilted towards the sun in a multi coloured dress and bare arms and legs

Photographer: Sanny Chong MUA: Bev Wood Model: Erin Hannah Production: Jacqui Brown for The Studio

What is the philosophy behind your label?

OFS

To make clothes that are feminine and desirable.

We focus on wear-ability and tailoring, and aim to create garments that fall effortlessly around the body. We love Western Australia; its attitude, its culture and its landscapes. We just try to embody our beautiful lifestyle into a beautiful garment.

What is the inspiration behind your label?

OFS

Shakespeare used the imagery of a hunting bird’s ‘fell swoop’ to indicate the ruthless and deadly attack by Macbeth’s agents. This old world and savage definition of the phrase, being rapid and fierce action, defines One Fell Swoop. Justifying our belief in the idea that beauty is often born from tragedy.

Australian Fashion Industry, Interview, Models, Paris Fashion Week, Styling

An Hour with … Hanna Marie

June 12

We all need to realise that making it in the fashion industry isn’t easy for anyone, and we should support each other as we go on our own individual journeys. If everyone was super supportive of each other, imagine what we could all achieve!

Hanna Marie, Sydney model being photographed outside in desert style photograph with blue sky behind

Photographer: Tannar Eacott Hair: Peachies Hair MUA: Beth Murphy Stylist: Spinal Style

Who are the people within your industry that inspire you and that you admire?

People like Steph Claire Smith and Mimi Elashiry are my biggest role models because they are both highly successful in their own fields. Even though they may not have reached the ‘supermodel’ status, they are making a strong name for themselves within their circle.

As a young woman, what do you think of today’s street fashion?

Today’s street fashion is so different than previous years/trends. Because its winter, it seems like a lot of people are sticking with shades of cool and playing it safe. I would prefer to see a few more risks!

Australian Fashion Industry, Global Fashion Industry, Interview, Models

Model Mini Moment … Elise Faust

June 6

Photograph of Elise Faust. Face shot. Vivienne's Model.

Elise Faust. Photography by Yazzi Williams.

Shopping for clothes and shoes is one of her favourite things to do. She is constantly buying new items and says about herself, that she “just can’t get enough”.

Who are the people from whom you take inspiration and whom do you most admire within your industry?

I take inspiration from Cara Delevingne. I also admire Jennifer Hawkins for her achievement in winning Miss Universe and being able to branch into other areas of the industry through having her own brand of swimwear – COZI by Jennifer Hawkins.

Australian Fashion Industry, Interview, Models

An Hour With … Emelia Roberts

May 28

Emelia Roberts urban photo shoot sitting on the curb in a suburban street in wet look pants and beenie

Social media has encouraged the population to gain a greater access to ideas and looks. I love the fact that social media has contributed so powerfully to the fashion industry.

Who are the people from whom you take inspiration and whom do you most admire within your industry?

I love Elle McPherson. She is gorgeous. Every photo is a great shot and on the catwalk she is mesmerizing. I admire her business concepts – her latest, super Elixir, which is an alkalizing drink remedy. Other models I love are quirky Mimi Elashiry and Steph Claire Smith. Both are famous on Instagram.

What do you think of today’s street fashion?

I love how social media has changed and developed street fashion. I love the look because it’s sassy, chic and easy.

What is your advice to young women and the way they dress?

Always wear clothes that make you feel confident and follow your own rules.

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